Demand Generation Lead
Own demand generation from the ground up at a voice AI startup. Build and optimize the full funnel in HubSpot, run experiments, and drive pipeline through data-driven marketing.
What You'll Do
- Own the full demand gen funnel, from first touch to closed revenue.
- Build and run our HubSpot: lifecycle stages, lead scoring, attribution, reporting, and automation.
- Define and instrument the metrics that matter: CAC, conversion rates, pipeline contribution, channel ROI.
- Run experiments end to end: hypothesis, test, measure, decide.
- Build nurture and onboarding sequences across pipeline segments.
- Grow the channels: SEO, paid, email, partnerships.
- Work with sales to sharpen the handoff and lift lead quality.
- Share what you learn: what you tested, what worked, what's next.
What You'll Bring
- 3-5 years of demand gen or growth marketing experience at a B2B SaaS or tech company.
- Background at an early-stage startup where you built the function from scratch.
- Deeply metrics-focused. You instinctively reach for the data and you are rigorous about tracking.
- A test-and-learn operator: you build hypotheses and run real experiments to validate them.
- AI native. You use AI tools daily to move faster and you are excited about where this is going.
- Hands-on HubSpot experience. You have set it up yourself, not just used a setup someone else built.
- A strong individual contributor who ships the work directly.
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