Product Marketing Lead
Lead product marketing for an AI hospitality SaaS platform. Manage a team of PMMs, own positioning, messaging, pricing/packaging, and GTM strategy while partnering with product, sales, and leadership.
Senior Product Marketing Manager, Data & AI Solutions
Leads data & AI GTM strategy including ICP personas, messaging, competitive positioning, and field enablement for Retool's AppGen platform. Requires 5+ years B2B SaaS product marketing experience with technical depth in AI/ML, developer tooling, or data infrastructure.
192k – 278kUnited StatesProduct MarketingRemote5+ YOE
About the role
Responsibilities
ICP & Persona Strategy
- Define and maintain data & AI ICP personas, value propositions, use cases, and segment-specific messaging
- Lead quarterly industry research across all ICPs and synthesize findings into actionable GTM intelligence
Messaging, Enablement & GTM Assets
- Develop and maintain messaging, campaign narratives, BDR/DG maps and talk tracks
- Build win case studies and proof points across champion and/or buyer deals
- Create assets for field sellers on active deals and drive them through enablement for scale
- Work with demand gen, content, and enablement to activate messaging and associated GTM motions
Market, Analyst & Competitive Intelligence
- Own Retool’s coopetition positioning against code generation and ecosystem tools (including Claude, OpenAI, and others)
- Support the partnerships team with market context, messaging alignment, and partner-facing materials
Cross-Functional Collaboration
- Partner with Technical Customer Experience team on messaging support and internal/external deliverables
- Collaborate with partner marketing and revenue enablement on program kickoffs, planning, and execution
Requirements
- 5+ years of product marketing experience at a high-growth B2B SaaS company, with meaningful time in developer tooling, data infrastructure, or AI/ML
- Demonstrated experience building ICP frameworks, persona-based messaging, and segment-specific GTM strategies
- Technical depth and AI fluency sufficient to understand platform and customer value
- Field credibility—comfortable supporting sellers on active deals and translating complex market dynamics into clear positioning
- World-class writing and communication skills; distill complexity into clarity for technical and business audiences
- Strong affinity for data and operations teams, with working understanding of their tools and ecosystems
- Insatiable intellectual curiosity and genuine interest in AI-native software development space
Compensation
Base Salary Range: $191,500 – $278,300 per year (US) Additional compensation: equity and/or commission (position-dependent) Comprehensive benefits: medical, dental, vision, 401(k)
Skills
Product MarketingIcp StrategyGo-to-Market StrategyAI/MLDeveloper ToolingData InfrastructurePersona MessagingCompetitive IntelligenceMessaging FrameworksB2B SaaSField EnablementWin Case StudiesDemand GenerationPartnershipsRevenue Enablement
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