Product Marketing Lead
Lead product marketing for an AI hospitality SaaS platform. Manage a team of PMMs, own positioning, messaging, pricing/packaging, and GTM strategy while partnering with product, sales, and leadership.
Product Marketing Lead Manager, Developer Experience
Leads GTM strategy for Snowflake's developer products, crafting technical messaging, content, and enablement for data/ML engineers and developers. Requires 7-10 years product marketing experience with hands-on coding fluency in Python/SQL and developer community engagement.
190k – 250kMenlo Park, CAProduct MarketingOnsite7+ YOE
About the role
What You'll Do
- Build and execute go-to-market strategies for Snowflake developer products, spanning awareness through adoption, across multiple product areas
- Develop technically credible messaging, positioning, and content — including documentation guides, technical blogs, demo scripts, reference architectures, and code-level examples — that speaks to how builders think and work
- Own the developer persona: deeply understand the workflows, pain points, and decision criteria of data engineers, ML engineers, software developers, and technical architects
- Create sales and partner enablement materials that help field teams articulate developer value propositions and close technical evaluations
- Drive product launch strategy and execution, including naming, segmentation, channel mix, and launch tiers, in partnership with product management and the broader marketing team
- Partner with developer advocacy, community, and documentation teams to build an integrated motion that drives hands-on adoption and retention
Ideal Candidate
- 7–10 years of product marketing experience, with meaningful exposure to developer-facing or technical products in data, AI, or cloud infrastructure
- Hands-on technical fluency — you've written code (Python, SQL, or similar), understand APIs and developer workflows, and can credibly engage with engineering teams and technical buyers
- Demonstrated track record creating messaging and content for builder personas that drives awareness, trial, and adoption
- Experience developing technical content assets including reference architectures, demo narratives, technical solution briefs, and developer how-to content
- Strong cross-functional skills — can partner effectively with product management, engineering, sales, and developer relations to align GTM strategies and execute launches
- Competitive instincts: comfortable dissecting technical products, benchmarking capabilities, and translating competitive positioning into field-ready battle cards
- Excellent written communication skills; ability to translate complex technical capabilities into clear, outcome-focused narratives for both technical and business audiences
- Experience with developer community engagement (GitHub, Stack Overflow, developer conferences) is a plus
- BS/BA in a technical field (Computer Science, Engineering, Data Science) or equivalent experience; MBA a plus
- Willingness to travel up to 25% of time
Compensation
- Estimated base salary range: $145,000 - $205,000
- Eligible for bonus and equity plan
- Competitive benefits package including medical, dental, vision, 401(k), PTO, parental leave, etc.
Skills
PythonSQLAPIsGitHubSnowflakeProduct MarketingGo-to-Market StrategyReference ArchitecturesTechnical ContentDeveloper Workflows
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