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Senior Manager, International Sales Operations

100k – 150kNew York, NYRevenue OperationsOnsite4+ YOE
Summary

Build and own international sales operations systems, managing advisor acquisition funnels, localizing workflows, and leveraging AI/CRM tools for scalable growth outside the U.S. Requires 4-8 years in revops or GTM with CRM experience.

About the role

Key Responsibilities

International Ops & Localization

  • Design and localize the international acquisition journey, building scalable workflows and sales sequences tailored to each region’s norms and channels.
  • Build and integrate new international lead-facing tools and communication channels such as WhatsApp for Business, WeChat, and Intercom.
  • Identify opportunities to streamline processes, reduce manual work, and improve the advisor lead experience.

Funnel Ownership

  • Own the end-to-end international advisor sales funnel in the CRM, from lead sourcing and scoring through conversion and handoff.
  • Build and continuously improve inbound and outbound sales strategies to drive high-quality international pipeline.
  • Create and maintain sales playbooks, outreach sequences, objection-handling guides, and scripts tailored to international markets.
  • Establish funnel reporting and analytics by tracking conversion rates at each stage, identifying drop-off points, and implementing data-driven improvements.
  • Host sales calls, onboarding webinars, and informational sessions for prospective advisors.

AI & Tech Enablement

  • Use AI tools to improve sales efficiency, including lead qualification, follow-ups, and internal workflows.
  • Build or contribute to playbooks, scripts, and automation that increase productivity across international operations.
  • Partner with internal teams to test and deploy AI-driven solutions that support advisor growth at scale.

Cross-Functional Collaboration & Team Management

  • Work closely with Sales, Marketing, and Product Operations to implement company-wide initiatives, experiments, and improvements.
  • Act as a voice of the international advisor, sharing insights to inform product and operational decisions.
  • Onboard and manage remote team members.

Requirements

  • 4-8 years of experience in a revenue operations or go-to-market role with direct exposure to sales processes
  • Proven experience building or improving sales processes and workflows with measurable impact on funnel performance
  • Strong organizational skills with the ability to manage complex systems and multiple workflows simultaneously
  • Fluency in English and at least one additional language
  • Experience working with CRM platforms such as HubSpot or Salesforce
  • Comfort operating in a fast-paced, evolving environment with a high degree of ownership and ambiguity
  • Strong communication skills and ability to engage effectively with prospective customers and internal stakeholders

Strongly Preferred

  • Experience supporting or selling into international markets across regions such as LATAM, APAC, Europe, or the Middle East
  • Experience designing localized sales motions or adapting go-to-market strategies by region
  • Familiarity with international communication tools and channels such as WhatsApp, WeChat, or similar platforms
  • Experience using AI tools to enhance sales workflows, automation, or productivity
  • Background in a startup or high-growth environment with exposure to systems-building or operational scaling

Compensation & Benefits

  • Indicative range of $100K–$150K + bonus + equity
  • Unlimited vacation
  • Health Insurance (including an option completely covered by Fora HQ)
  • Dental & Vision Insurance
  • Wellhub Memberships
  • 401k plan with company match
  • Commuter Benefits
  • Supplemental Life Insurance
  • Stock Options
Skills
HubSpotSalesforceCRMSales OperationsRevenue OperationsWhatsApp for BusinessWeChatIntercomAI Tools
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