Senior Manager, Field Marketing Acquisition

Responsibilities

• Own the field marketing strategy for Acquisition, focused on net-new logos.
• Design and lead integrated field programs: combining ABM, SDR alignment, partner co-marketing, and executive engagement to drive demand.
• Oversee high-impact field experiences (regional events, executive dinners, roadshows, sponsorships, experiential programs) as part of a broader acquisition strategy.
• Optimize campaign mix and strategy based on KPIs including account engagement, pipeline impact, and ROI.
• Partner closely with Sales leadership to align on territory plans, account strategy, and pipeline goals.
• Build strong relationships with cross-functional teams (Growth Marketing, Product Marketing, Brand, Customer Marketing, SDR Teams and Partner Marketing).
• Foster a collaborative, growth-oriented team through continuous support, professional development opportunities, and defined career pathways.

Required Skills & Experience

• 8+ years of B2B field marketing experience, with deep expertise supporting acquisition and net-new logo motions.
• Proven success driving pipeline creation and revenue impact in close partnership with commercial and enterprise sales teams.
• Bachelor’s degree in marketing, business, or related field (MBA preferred).
• 4+ years of people management experience, including managing 5+ direct reports.
• Strong executive presence and ability to influence Sales leaders.
• Data-driven mindset with experience measuring pipeline, ROI, and impact.
• Comfortable operating in a fast-paced, growth-oriented environment.
• Knowledge of using marketing tools like Marketo, Salesforce, WordPress.
• Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps).
• Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.