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Product Marketing Manager

Develops product positioning, messaging, and launch strategies targeting AI/ML engineers and technical buyers. Crafts copy across platforms, optimizes distribution, enables sales with collateral, and drives content like case studies in a PLG-to-enterprise environment. Requires 5+ years in developer tools/AI marketing.

190k – 260kNew York, NYSan Francisco, CAProduct MarketingOnsite5+ YOE
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About the role

Responsibilities

  • Partner with leadership on GTM strategy, messaging, and product launch strategy
  • Develop positioning that lands with AI and ML Engineers, along with technical decision makers
  • Own the narrative and copy across all of our surfaces (web, video, email, social, events) to ensure it communicates our value proposition and vibe clearly and consistently
  • Optimize distribution across key channels (i.e. Twitter, LinkedIn, YouTube, etc)
  • Partner with Sales to understand what's blocking deals and translate that into sharper messaging and better collateral
  • Take the lead in driving content initiatives, specifically around case studies, video, product updates

Requirements

  • 5+ years of experience in product marketing within developer tools and/or AI
  • Strong understanding of the fundamentals of our space - you don’t need to be an engineer, but you should be comfortable communicating technical concepts to engineers
  • You get we’re marketing to humans (and now their agents). And those people make purchasing decisions. So you’re comfortable jumping between B2C/PLG and an enterprise sales motion
  • Excellent writing, editing, and communication skills. You have good taste and take pride in doing great work, even on small details
  • Excel at crafting positioning and messaging that resonates with practitioner and technical buyers alike
  • Have a track record of successful product launches that drove measurable business impact
  • Ability to work in-person in a fast-paced, high-growth startup environment

Skills

Product MarketingGo-to-Market StrategyMessagingPositioningCopywritingDeveloper ToolsAI/MLProduct-Led GrowthEnterprise SalesContent Creation

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