Product Marketing Director

Responsibilities

• Oversee development and execution of product positioning, messaging, and launch strategy by customer segment, informed by customer research, market insights, and product understanding.
• Develop product messaging and sales enablement materials, including collateral, sales presentations, website content, customer emails, case studies, product demonstrations, and spec sheets.
• Work cross-functionally to ensure consistent messaging across all internal and external channels.
• Research and report on competitive positioning, develop sales battle cards, and update competitive intelligence in Salesforce.
• Drive product launch planning and execution, including evaluation and communication of success.
• Plan and lead product discussions for customer events and advisory boards, building relationships to gather feedback.
• Provide direction and content support for product-related events, PR, and social media.
• Develop and support marketing campaigns for demand generation, awareness, and lead generation.

Requirements

• Minimum of 6-8 years of experience in product marketing.
• Experience working closely with Sales and Customer Service teams.
• Firm understanding of healthcare market and health system needs (bonus: revenue cycle knowledge).
• Excellent written and oral communication skills.
• BA/BS degree or relevant work experience.

Skills & Qualifications

• Storytelling with empathy for customers and ability to adapt communication for multiple audiences.
• Adaptable in fast-moving environments, juggling priorities effectively.
• Team player who partners across organization, builds consensus, and prioritizes needs.
• Data and execution oriented, using insights for messaging and go-to-market decisions.

Compensation

Salary range: $175,000-$195,000 + Equity.