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Offchain Labs

Head of Social

Leads organic social strategy across X, LinkedIn, and YouTube for blockchain products like Arbitrum, translating technical concepts into compelling narratives and managing a team of community managers. Requires 5+ years in Web3 social media with proven growth track record.

United StatesContent MarketingRemote5+ YOE
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About the role

What you'll do

  • Ensure all social content reinforces Arbitrum's core narrative. Act as a brand partner guiding internal teams toward stronger storytelling and more effective channel use
  • Translate complex technical developments into clear, credible narratives, pushing colleagues to articulate the who and why behind every announcement
  • Partner across the organisation to shape how launches, partnerships, and research are communicated, ensuring a consistent voice across the product ecosystem
  • Develop and execute cross-platform growth plans for X, LinkedIn, and YouTube, balancing business-focused content with broader industry and cultural storytelling
  • Own the social content calendar and internal operations, editing and publishing high-stakes content that strengthens brand credibility
  • Leverage AI tools and automation to streamline publishing workflows, scaling high-quality content while maintaining elite editorial standards
  • Direct internal teams and agencies to produce high-fidelity assets, including video, motion graphics, and technical visuals
  • Stay embedded in the "meta", identifying the thought leaders and trends that matter across B2B LinkedIn and industry-focused X
  • Lead and mentor a team of community managers to ensure 24/7 coverage and aligned messaging across all global regions
  • Listen closely to the community and ecosystem participants, providing direct feedback to cross-functional teams to ensure our messaging remains relevant

What you'll need

  • 5+ years in social media marketing with direct experience in Web3
  • Proven track record building and scaling social media accounts (X, LinkedIn & YouTube) with measurable impact
  • Ability to turn complex technical concepts into accessible, compelling content for different audiences
  • Experience managing and/or mentoring team members, fostering a collaborative environment that drives team success
  • Highly organised with excellent project management skills; thrives in a fast-paced, decentralised environment
  • Strong understanding of the key KOLs and industry players within the blockchain ecosystem

Skills

Social Media MarketingX (Twitter)LinkedInYoutubeWeb3BlockchainAI ToolsContent CreationProject ManagementVideo ProductionMotion GraphicsCommunity Management

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