Head of Social
Lead ID.me's social media strategy and presence across all channels. Own multi-channel strategy, content, community building, and analytics for a high-growth identity verification platform serving 150M+ users.
Strategy & Leadership
- Develop and own the multi-channel social media strategy across LinkedIn, X/Twitter, Instagram, Facebook, YouTube, and emerging platforms
- Define channel-specific goals, KPIs, and reporting cadences that connect social performance to business outcomes (brand awareness, user growth, partner trust)
- Serve as the internal authority on social media platform trends, algorithm changes, and audience behavior
Content & Brand Voice
- Establish and steward ID.me's social brand voice
- Oversee an always-on content calendar that spans product updates, policy milestones, community spotlights, and cultural moments
- Partner with Creative, Product Marketing, and Communications teams to translate complex product, identity and security topics into social-first content
- Lead executive social strategy for the CEO and other senior leaders, helping them build thought leadership presence
Community & Trust
- Build and manage an engaged community — particularly among groups ID.me has deep roots with, including military members, veterans, first responders, nurses, and teachers
- Develop playbooks for social listening, reputation management, and crisis response in a category where trust and public perception are paramount
- Oversee response strategies for user inquiries, advocacy moments, and sensitive topics that arise in comments and DMs
Growth & Campaigns
- Lead social strategy for major launches and campaigns — product features, partnerships, and policy announcements
- Partner with Demand Generation and Growth teams on paid social strategy and influencer/creator programs
- Drive awareness among B2B audiences (government IT leaders, healthcare administrators, enterprise security teams) alongside B2C consumer audiences
Analytics & Optimization
- Own social analytics infrastructure and reporting; translate data into actionable insights for leadership
- Establish A/B testing frameworks for content formats, posting cadences, and messaging angles
- Track and benchmark performance against competitors and industry standards
Requirements
- 8+ years of social media marketing experience, with at least 3 years in a leadership or head-of-function role
- Proven track record of building and scaling social media programs at a high-growth tech company, ideally in a trust-sensitive category (fintech, healthcare, government tech, cybersecurity, or identity)
- Strong grasp of both B2C and B2B social strategies
- Exceptional writing and editorial judgment; ability to translate technical or policy content into compelling, accessible social copy
- Experience managing and growing a team; strong coach and collaborator
- Data-driven mindset with hands-on experience in social analytics tools (Sprout Social, Hootsuite, Brandwatch, or similar)
- Comfort operating in a fast-moving environment where news cycles, policy changes, or government announcements require rapid response
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