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Senior Copywriter & AI Systems Architect

145k – 170kNew York, NYContent MarketingHybrid5+ YOE
Summary

Senior copywriter who will write across the full marketing funnel and architect AI-powered copywriting systems that encode brand standards and scale quality across the organization.

About the role

What You'll Do

  • Write across the full marketing funnel inclusive of paid social, email, landing pages, video scripts, and campaigns, bringing real business-owner pain points to life and showing how GlossGenius solves them in ways competitors don't
  • Architect AI-powered copywriting and copy-review systems from the ground up, designing workflows that encode brand standards and scale copy quality across the org without requiring your direct involvement in every piece
  • Build and maintain a living style guide and brand voice framework that serves as the foundation for every system you create and every piece of copy the team produces
  • Set the editorial standard for the org, running AI-powered copy reviews, giving feedback with conviction, and coaching partners to make better messaging decisions independently
  • Develop integrated campaign messaging, creative territories, and taglines that cut through competitive noise and make GlossGenius the obvious choice for service business owners

What We're Looking For

  • 5+ years of copywriting experience with a portfolio spanning brand, performance, and lifecycle work across a marketing funnel
  • You have built AI writing tools and workflows that changed how a team operates, with genuine hands-on experience designing systems rather than just using tools to write faster
  • Comfortable moving without full direction, making calls on voice, messaging, and creative strategy without waiting for someone to scope it first
  • Proven track record of translating product features into business impact and customer transformation, with a deep understanding that differentiation increasingly lives in narrative
  • Experience setting copy standards at an organizational level, through style guides, voice frameworks, or AI-powered writing systems
  • Strong performance marketing instincts, with a clear sense of what makes copy convert in crowded paid environments
  • A clear point of view on what great looks like, the ability to defend it, and a track record of rallying cross-functional partners around a creative perspective

Benefits & Perks

  • Competitive health & dental insurance options, effective on your first day of employment
  • Flexible PTO
  • In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
  • Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
  • Annual stipend for professional development and continued learning
  • High performers at 5 years receive a generous stipend to use however you recharge best
  • 401k benefit: employees are eligible to contribute starting day 1 of employment
  • Dependent Care FSA
  • Paid parental leave
  • Fertility and adoption benefits via Carrot and Kindbody

The base salary for this role is between $145,000–$170,000 + equity + benefits.

Skills
CopywritingAI writing toolsBrand voice frameworksStyle guidesPerformance marketingCampaign messagingEmail marketingLanding page copyVideo scriptsPaid social copy
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