Social Creative Lead, Real-Time & Reactive
Lead real-time social creative for Airbnb, monitoring culture and publishing timely content across Instagram, TikTok, and YouTube. Requires proven experience in reactive brand content, strong platform fluency, and the ability to create and publish quickly with sound creative judgment.
Responsibilities
- Monitor culture, conversation, and platform trends to identify real-time opportunities for Airbnb to show up
- Concept, create, and publish content quickly—often within hours, not days
- Shoot, edit, write, and produce scrappy content when needed; lead others to do the same when scale is required
- Partner with social, brand, comms, and legal teams to move ideas from concept to live execution quickly and responsibly
- Balance speed with judgment—knowing when to act fast, when to elevate, and when to hold
- Collaborate with creators, agencies, and internal teams to extend reactive ideas into broader moments when appropriate
- Help define workflows and guardrails that enable fast, high-quality output without unnecessary friction
- Mentor team members on craft, taste, and decision-making in fast-moving environments
Requirements
- Significant experience creating real-time or reactive social content for brands or media platforms
- A strong track record of work that tapped into culture and drove immediate engagement and conversation
- Deep understanding of platform dynamics, trends, and algorithmic behavior—especially short-form video and feed-based environments
- Proven ability to make and publish content quickly, with strong instincts for tone, voice, and relevance
- Experience co-creating with creators, influencers, or talent in fast-moving environments
- Ability to balance brand integrity with cultural participation—knowing how to show up without forcing relevance
- Experience working cross-functionally with brand, marketing, and communications teams in high-velocity settings
- Strong creative instincts across writing, video, and visual storytelling
- Excellent prioritization and decision-making skills under tight timelines
- A collaborative, “yes, and” mindset with the ability to build on ideas in real time
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