Senior Creative Director, Social & Content
Leads creative strategy and execution for Airbnb's social and content workstreams, developing video-first series and franchises that drive cultural engagement across platforms. Requires 12+ years of creative leadership experience with proven success building YouTube and social-native content systems.
Responsibilities
- Lead creative across multiple social and content workstreams, ensuring output is distinctive, culturally relevant, and aligned with Airbnb’s brand vision
- Develop and guide content formats, series, and repeatable franchises, not just one-off campaigns
- Be hands-on in concepting and storytelling, while also setting a clear creative vision for teams and partners
- Collaborate with internal teams, external creators, and production partners to bring ideas to life at scale
- Build strong relationships across Brand, Marketing, Comms, and Product to ensure cohesion across all touchpoints
- Partner with Creative Operations and Production to scale output efficiently without compromising quality
- Mentor and grow a team of multidisciplinary creatives, fostering a culture of curiosity, craft, and experimentation
Requirements
- 12+ years of creative leadership experience across social, content, and brand storytelling
- Proven success developing YouTube-first or video-led content, including series, channels, or recurring formats that have built and retained audiences
- Experience operating in environments where editorial, entertainment, and brand intersect
- Strong understanding of platform mechanics, especially video platforms (YouTube, TikTok), and how content succeeds within them
- Experience collaborating with creators, influencers, and talent—not just directing campaigns, but co-creating content
- Ability to translate insights, data, and strategy into compelling creative work that people actively engage with
- Experience leading both internal teams and external partners (agencies, production companies, creators)
- Strong storytelling instincts, with a high bar for craft across video, design, and narrative
- Excellent leadership, communication, and organizational skills
- A deep curiosity about culture, media, and how audiences engage with content today
Nice-to-Haves
- Hands-on experience building social-native content systems that audiences choose to watch, follow, and share
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