Responsibilities

Own brand, content and creative strategy and execution in alignment with company priorities, roadmap and target audience
Lead, implement and scale a content engine to drive awareness, perception and reach across client segments and markets
Own the content calendar and global quarterly integrated campaign motion to ensure every initiative has a content plan that maximizes impact
Lead brand awareness and sponsorship campaigns to increase brand recognition and shape brand perception in existing and new markets
Establish templates, playbooks, and frameworks that allow the team to work at scale while driving consistency and cohesion across all touchpoints
Build, lead and mentor a team of talented marketing professionals creating an environment that encourages both professional growth and excellence in execution

Requirements

8+ years of experience in content strategy, brand and/or integrated marketing within a B2B SaaS environment, with 3+ years of experience leading these functions
Proven ability to develop, implement and execute content strategy that advances brand, thought leadership, and more across different channels
Experience leading the creation, promotion, and distribution of high-impact content driving engagement, brand awareness and expanding reach
Experience leading brand and visual identity and managing a team of in-house writers, copyeditors and designers with a demonstrated ability to build a culture that balances innovation with results-driven execution
Strong ability to collaborate cross-functionally and manage multiple stakeholders and priorities

Financial services experience or experience marketing into the financial services vertical
Experience building and scaling teams and implementing AI tools