Head of Growth
Senior individual contributor leading demand generation campaigns, growth experiments, and GTM strategy for enterprise SaaS startup. Requires hands-on experience scaling from seed to growth stage with enterprise marketing expertise.
Head of Lifecycle Marketing
Strategic leader owning customer lifecycle marketing to boost activation, retention, and LTV in a high-growth app-first business. Requires 10+ years experience scaling retention programs with expertise in data-driven personalization and experimentation.
154k – 220kUnited StatesGrowth MarketingRemote10+ YOE
About the role
Responsibilities
- Own lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value.
- Define and execute lifecycle roadmap aligned to company OKRs.
- Redesign onboarding to improve clarity, trust, and early habit formation.
- Develop scalable segmentation framework and behavior-triggered programs.
- Create experimentation roadmap for messaging, offers, and segmentation.
- Lead strategy across email, push, and in-app messaging.
Requirements
- 10-12+ years in lifecycle, CRM, retention, or growth marketing with ownership of retention/revenue outcomes.
- Proven track record scaling lifecycle in high-growth consumer/subscription businesses.
- Expertise in segmentation, behavioral targeting, experimentation, cohort analysis.
- Experience with lifecycle platforms like Braze, marketing systems design.
- Strong cross-functional leadership and team-building skills.
Skills
BrazeSegmentationBehavioral TargetingCohort AnalysisExperimentationEmail MarketingPush NotificationsIn-App MessagingCRMMarketing Automation
Similar roles
Growth Marketing jobsHead of Growth & Integrated Marketing
Lead a 7-person team owning integrated campaigns, lifecycle, web, and PLG to drive pipeline and revenue. Requires 10+ years B2B demand gen experience, strong analytics fluency, and technical audience marketing skills.
Head of Marketing
Owns full marketing function at early-stage AI startup, driving awareness, growth experiments across channels, brand positioning, and automated systems to convert attention into customers. Leverages data and user insights for scalable results; prior full marketing ownership required.
Head of Growth
Leads full-stack growth for AI SaaS platform targeting government sales, building outbound/inbound systems, SEO, and automations using tools like Clay, Apollo. Requires 3-5 years GTM experience at early-stage B2B SaaS startups.