Head of Marketing
Owns full marketing function at early-stage AI startup, driving awareness, growth experiments across channels, brand positioning, and automated systems to convert attention into customers. Leverages data and user insights for scalable results; prior full marketing ownership required.
Responsibilities
- Find creative, scrappy ways to get Circleback in front of more people through distribution
- Build and run growth experiments across channels (paid, organic, community, partnerships, content) with a bias toward what scales
- Drum up buzz for product launches–coordinate releases, build anticipation, and make sure the right people know
- Define and own Circleback's brand positioning and messaging consistently everywhere
- Map the user journey from first touch to company-wide deployment, identify drop-offs, and work with the team to fix
- Set up automated growth systems (retargeting, intent-based lead capture, website conversion tools)
- Dig into product and user data to inform targeting, what's working, and opportunities
- Explore sales-assisted motions for expanding within companies
- Work with contractors or agencies for design, ads, or specialized work
Requirements
- Owned the full marketing function at an early-stage company
- Comfortable with brand and positioning work, running experiments, building automations, and data analysis
- Move fast, resourceful, self-directed
- Strong opinions on good marketing, held loosely based on results
- Can write well, think clearly about positioning, make a product feel unique
- Strong sense of taste and attention to detail for brand presentation
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