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Semgrep

Head of Growth & Integrated Marketing

Lead a 7-person team owning integrated campaigns, lifecycle, web, and PLG to drive pipeline and revenue. Requires 10+ years B2B demand gen experience, strong analytics fluency, and technical audience marketing skills.

151k – 189kSan Francisco, CAGrowth MarketingHybrid10+ YOE
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About the role

What You'll Own

  • Lead and develop a cross-functional team of 7 spanning campaign management, lifecycle/email, web, and PLG growth marketing
  • Drive integrated campaign strategy across paid, owned, and earned channels — aligned to pipeline targets and business priorities
  • Own full-funnel performance tracking: channel-level cost-per metrics, funnel conversion rates, and investment-to-return analysis
  • Partner closely with Brand, Security Advocacy/Content, Marketing Ops, Data Analytics, and Sales leadership to ensure programs are tightly integrated and well-resourced
  • Serve as the campaign foundation for Partner Marketing and Field — building the core plays and assets that get amplified through partners and adopted across target accounts and regional motions
  • Build the operating rhythm for campaign planning, execution, and retrospectives — including sprint-based GTM activation
  • Support career growth for both traditional campaign marketers and more technical team members (web dev, growth engineering)
  • Translate marketing performance into executive-ready narratives for finance, sales, and leadership stakeholders

About You

  • 10–15 years of B2B marketing experience, with meaningful time in demand gen, integrated campaigns, or revenue marketing
  • Proven track record managing multi-discipline marketing teams (campaign, lifecycle, web, and/or growth)
  • Equal parts analytical and strategic: comfortable in a Salesforce dashboard or attribution model as well as in a campaign brief
  • Deep fluency in funnel metrics, MQLs, pipeline contribution, CAC, CPL by channel, conversion rates, and the ability to connect them to business outcomes
  • Experience marketing to technical audiences; understand how developers, AppSec engineers, and security practitioners evaluate products
  • High emotional intelligence and the range to build genuine relationships across a wide variety of personalities and working styles
  • An AI optimist who actively looks for ways to use AI to eliminate friction, from project management and campaign workflows to reporting and content production
  • Experience working in or alongside PLG or product-led growth motions is a plus
  • Ambition to grow into a VP Marketing or Marketing Leadership role

Our Stack

Marketo · Salesforce · Snowflake · Metabase · Asana · Slack · Python/JS · dbt · Zapier/Make · Cursor/Claude · Git · REST APIs

Compensation

The estimated starting annual salary range for this position is $151,000 to $189,000 USD. In addition to base salary, total compensation may include equity, variable compensation, and benefits.

Skills

MarketoSalesforceSnowflakeMetabaseAsanaPythonJavaScriptdbtZapierREST APIs

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