What You'll Own
Website
- Build and maintain a best-in-class website that converts visitors through clear, solution-focused content, sharp design, and AI-driven personalized experiences.
- Own the full scope: content, structure, design, conversion optimization, and experimentation.
- A defense contractor prospect sees different messaging and CTAs than a healthcare visitor or an existing customer — build and manage those experiences.
Content Production & Campaign Calendar
- Own PreVeil's editorial and campaign calendar across our blog, thought leadership, case studies, and more.
- Use AI tools and our Context Lake to turn customer insights into assets, while refreshing top performers, retiring stale assets, and identifying coverage gaps across verticals, the partner channel, and customer success.
SEO & GEO/AEO
- Own PreVeil's visibility across traditional search and LLMs — ChatGPT, Claude, Perplexity, Gemini, Copilot.
- Content optimization, but also actively getting PreVeil cited- securing placements in the publications, threads, and third-party sites that LLMs pull from.
- Use AirOps today and have early traction; own the strategy to accelerate it.
Brand Voice & Messaging Consistency
- Serve as the steward of PreVeil's brand voice — ensuring every external touchpoint, regardless of format or who produced it, sounds like PreVeil.
Ideal Candidate Profile
Experience
- 5 years of proven track record owning a website end-to-end: content, design, conversion optimization, and analytics.
- Experience tying content directly to pipeline and conversion metrics.
- Background in a technical field — cybersecurity, compliance, defense, or a similarly regulated industry — strongly preferred.
AI & Technical Skills
- AI is your primary production tool- not occasional ChatGPT prompts, but actual workflows: an interactive tool, a personalization workflow, automated content pipeline.
- Proficient with SEO and GEO/AEO strategy, content optimization and performance measurement.
- Familiar with AI-forward marketing and web tools- personalization platforms like Mutiny, content workflow tools like AirOps or Tofu, and GEO monitoring tools like Profound, Peec, AirOps.
- Current stack includes WordPress, AirOps, GA4, Figma, Nooks, HubSpot, Salesforce.
- AI-first mindset- the specific tools are secondary.
Skills & Mindset
- Good human- build trust quickly across Product Marketing, Sales, RevOps, CS, and the Executive team.
- Intellectually curious- pick up technical concepts quickly.
- Gritty and self-sufficient- set the strategy and do the work yourself.
- Sharp eye for design and a high bar for quality.
- Process-oriented and able to keep a high-volume content operation running cleanly.
- Metrics-driven- set clear KPIs, prioritize them, and know how to measure & communicate wins.