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Founding Product Marketing Manager

Founding Product Marketing Manager builds product marketing function from scratch, leads release processes, shapes messaging and positioning for technical audiences, and drives GTM strategies to accelerate pipeline in fast-paced FinOps SaaS startup. Requires 5+ years B2B SaaS experience with technical products.

145k – 175kNew York, NYProduct MarketingRemote5+ YOE

About the role

What You Will Do

  • Shape how we communicate our differentiated value to a technical, discerning market and drive messaging and positioning across go-to-market channels and assets
  • Lead the marketing side of our product release process, partnering closely with Product, Engineering, Sales & Customer Success to bring a high-velocity roadmap to market with impact
  • Define and drive go-to-market strategy for new features, capabilities, integrations, and partnerships, from narrative development through execution
  • Build and maintain deep knowledge of the competitive landscape, turning it into positioning and assets that help Vantage win
  • Drive the development of content assets and sales enablement materials that accelerate pipeline and help advance each stage in the buyer journey
  • Interface directly with customers to deepen market understanding and turn their stories into compelling proof points
  • Support analyst relations, ensuring Vantage is well-represented and influential in the conversations that shape our category

What We're Looking For

  • 5+ years of B2B SaaS product marketing experience for technical products and/or to technical audiences
  • Proven experience leading the go-to-market side of product launches from start to finish
  • Comfortable working directly with a wide range of stakeholders, from highly technical customers and engineers to GTM leadership and industry analysts
  • Exceptional understanding of go-to-market strategy, product positioning, and messaging, with a strong eye for market opportunities and the competitive landscape
  • Excellent written, verbal, and visual communication skills, with demonstrated experience creating high-impact content and enablement assets that inspire action and fuel growth
  • High-agency and entrepreneurial; excited to build the function from the ground up
  • Experience balancing strategic vision and hands-on execution to drive measurable impact in a fast-paced, high-growth environment
  • A kind person

Pay & Benefits

The estimated annual US base salary range for this role is $145,000 - $175,000. This salary range may be inclusive of several career levels and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Additional benefits for this role may include: equity, 401(k) plan; medical, dental, and vision benefits; and education stipends.

Skills

Product MarketingGo-to-Market StrategyProduct PositioningMessagingContent CreationSales EnablementCompetitive AnalysisAnalyst RelationsB2B SaaSProduct Launches

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