Field Marketing Manager
Owns regional events and field campaigns end-to-end to generate pipeline. Plans and executes conferences, dinners, and roadshows while aligning with sales and measuring results in HubSpot.
Responsibilities
Events
- Own regional sponsored events end to end: identify the right conferences and sponsorships, then plan and execute Fable’s presence (booth, speaking, staffing, lead capture)
- Run Fable-led events, including dinners, happy hours, roadshows, and executive roundtables, from concept through on-site execution
- Manage vendors, venues, logistics, swag, and assets, and negotiate the contracts behind them
- Coordinate with Channel Account Managers on channel marketing events
- Bring channel partners into regional Fable events where it amplifies impact
- Contribute to the execution of nationwide conferences
Field Campaigns and Sales Alignment
- Coordinate field campaigns with Sales, including direct mail, tech-partner collaborations, and targeted account-based plays
- Partner with regional sales leaders on target accounts, invite strategy, and run-of-show
- Own a unified regional event and campaign calendar aligned to pipeline goals
Marketing Collaboration and Integrated Campaigns
- Collaborate closely with the broader marketing team to ideate on field marketing strategy
- Plug field marketing into broader campaign pushes, bringing the field perspective to integrated campaigns
- Offer input early in campaign creation so field tactics are built in from the start
Follow-up and Pipeline
- Drive event follow-up: arm sales reps and SDRs with guidance, sequences, talking points, and assets
- Carry a regional sourced-and-influenced pipeline target so field marketing is measured on revenue
Measurement and Budget
- Define clear success metrics for every program, report on performance, and adjust strategy based on the results
- Partner with marketing ops on lead capture, routing, and event-to-pipeline attribution in HubSpot
- Plan, manage, and track field marketing expenses
Requirements
- Experience at early stage startups working in a fast-paced environment
- Proven track record of owning events and programs end-to-end
- Familiarity with HubSpot for tracking leads and attribution
- Takes a first-principles approach to leveraging AI to automate repetitive tasks or improve efficiency
Nice-to-Haves
- Comfortable building repeatable playbooks and templates
- Curious about how tools, automation, and AI can make field marketing faster and smarter
- Budget-disciplined, treating spend like it’s your own and showing the ROI
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