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Product Marketer

140k – 190kSan Francisco, CAOnsite3+ YOE
Summary

Own end-to-end written content strategy for an AI product across social, email, blog, and web channels. Translate complex AI concepts into compelling stories and drive brand voice.

About the role

Key Responsibilities

Social Media & Community Ownership

  • Own the ideation, writing, and execution of all social media content (captions, threads, posts) across active platforms
  • Develop and execute a strategic commenting/community engagement framework to increase brand visibility and thought leadership
  • Keep a pulse on industry trends, specifically AI advancements and tech shifts to ensure social content remains relevant, timely, and authoritative

Email Marketing & Editorial Content

  • Own the strategy and execution of weekly email campaigns from scratch
  • Synthesize complex concepts into highly engaging content, including breaking down AI research articles, drafting customer case studies, and exploring industry-specific use cases
  • Ensure email content speaks directly to the pain points of different user personas

Web & Long-Form Copy

  • Write high-quality, SEO-optimized blog posts that position the brand as an AI/industry leader
  • Own and continuously optimize website messaging, landing pages, and product feature copy to maximize conversion and clarity
  • Serve as the ultimate guardian of the brand voice, ensuring a cohesive tone across every digital touchpoint

Qualifications & Skills

  • 3+ years in Product Marketing, Content Marketing, or a heavily writing-focused marketing role (ideally within B2B SaaS, tech, or AI spaces)
  • Proven experience writing content in the AI/ML space, OR a demonstrably deep interest in AI (reads AI newsletters, experiments with latest tools, enjoys learning how AI works)
  • Proven ability to take highly technical concepts (like AI models, research papers, or product architecture) and translate them into crystal-clear, value-driven content
  • Ability to seamlessly switch from writing a punchy 280-character social post to an in-depth, 1,500-word case study
  • Strong portfolio of published work (blogs, newsletters, social campaigns, or web copy); bonus for AI or complex tech pieces

Nice-to-Haves

  • Hands-on AI tinkering: personally played with major foundational models and enjoy building, prototyping, or experimenting with AI workflows
  • Startup grit: experience working in a fast-paced, scrappy startup environment; operate with ambiguity and build processes from the ground up

Compensation & Perks

  • Pay Range: $140,000 - $190,000 (Base salary range for California candidates)
  • Free breakfast and lunch provided daily in the office
Skills
Product MarketingContent MarketingSocial Media ContentEmail MarketingBlog WritingSEOAI/ML ContentTechnical TranslationBrand VoiceNewsletter Strategy
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