Skip to content

Senior Field Marketing Manager

140k – 152kSan Francisco, CAHybrid6+ YOE
Summary

Own and scale regional field marketing programs including roadshows, executive dinners, and sponsored events to generate pipeline and accelerate revenue in a B2B SaaS environment. Requires 6+ years of field/event marketing experience with strong sales partnership skills.

About the role

Responsibilities

  • Own regional event strategy: Plan and execute a portfolio of curated and third-party events, including roadshows, sponsored programs, virtual events, executive dinners, and hospitality experiences
  • Own executive engagement strategy: Develop and execute a portfolio of executive marketing programs focused on engaging senior decision makers at target accounts
  • Create high-touch 1:1 and 1:few experiences: Design curated programs that foster relationship-building, strategic conversations, and deeper customer engagement
  • Drive pipeline generation and acceleration: Build programs that create net-new opportunities while also influencing and accelerating active deals
  • Partner closely with Sales: Align with regional sales leaders to identify target accounts, define goals, and ensure strong pre- and post-event follow-up
  • Design high-impact experiences: Develop engaging, tailored event formats that resonate with target audiences and create meaningful connections
  • Manage third-party partnerships: Evaluate, negotiate, and manage sponsored event opportunities to maximize ROI
  • Develop account-focused programs: Collaborate with GTM teams to support account-based marketing (ABM) initiatives through curated experiences
  • Own performance measurement: Define KPIs, track results, and report on pipeline, influence, and revenue impact
  • Build scalable processes: Create repeatable frameworks and playbooks for regional event execution and optimization
  • Collaborate cross-functionally: Work closely with Brand, Growth, Product Marketing, and Customer teams to ensure consistent messaging and strong execution

Requirements

  • 6+ years of experience in field marketing, event marketing, or demand generation in a B2B SaaS environment
  • Proven track record of driving pipeline generation and influencing revenue through events and field programs
  • Experience executing both curated (owned) and third-party (sponsored) events
  • Strong understanding of how to engage accounts across the funnel, from early-stage awareness to late-stage deal acceleration
  • Excellent stakeholder management skills, with experience partnering closely with Sales and cross-functional teams
  • Strategic mindset with the ability to connect program execution to broader business goals
  • Strong project management and organizational skills, with the ability to manage multiple programs simultaneously
  • Data-driven approach to measurement, reporting, and optimization
  • Willingness to travel to support key regional events

Nice-to-Haves

  • Experience with ABM strategies and targeting

Compensation & Benefits

  • Competitive salary and meaningful equity
  • Comprehensive medical, dental, and vision coverage
  • Regular compensation reviews
  • Unlimited access to Claude Code and best-in-class AI tools
  • Flexible paid time off policy
  • Paid Parental Leave Program
  • 401k plan & match
  • In-office bicycle storage
  • Fun events for employees, friends, and family
  • The base salary range for candidates within the San Francisco Bay Area is $140,000 - $152,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
Skills
Field MarketingEvent MarketingDemand GenerationB2B SaaSPipeline GenerationAccount-Based Marketing (ABM)Stakeholder ManagementProject ManagementKPI TrackingROI Analysis
Similar roles at this salary range
All Product Marketing jobs →
Baseten

Customer Marketing Manager

Own the full customer evidence motion: building systems to capture customer stories, running co-marketing programs, and developing channels to amplify them for ML and AI engineering audiences.

150k – 190kSan Francisco, CAProduct MarketingHybrid6+ YOECase StudiesCo-Marketing
Ramp

Manager, Event Marketing

Lead and scale Ramp's third-party events program as a demand generation channel. Own strategy, budget, pipeline targets, and team development while partnering with Sales, Finance, and Marketing leadership.

162k – 223kNew York, NYProduct MarketingHybrid8+ YOEB2B MarketingAI Automation
Hedra

Product Marketer

Own end-to-end written content strategy for an AI product across social, email, blog, and web channels. Translate complex AI concepts into compelling stories and drive brand voice.

140k – 190kSan Francisco, CAProduct MarketingOn-site3+ YOESEOBrand Voice
Fingerprint

Senior Product Marketing Manager - US

Own end-to-end GTM strategy and product launches for a developer-focused fraud detection platform. Translate complex technical capabilities into compelling narratives and enable sales with high-impact assets.

145k – 170kUnited StatesProduct MarketingRemote6+ YOEB2B SaaSMessaging
Intercom

Senior Field Marketing Manager - Brand Activations

Lead field execution of strategic events, community activations, and product launches for a B2B SaaS AI company. Partner with sales on enablement, staffing, and measurement to drive pipeline and revenue.

140k – 152kSan Francisco, CAProduct MarketingHybrid6+ YOEB2B SaaSKPI Tracking