Skip to content
Illumio

Customer Advocacy & Communications Manager

Leads customer advocacy program by building advocate pipelines, creating case studies and testimonials, and managing reference programs. Owns strategic customer communications including newsletters, updates, and engagement campaigns to drive adoption and loyalty in a B2B cybersecurity context. Requires 5+ years experience and strong storytelling skills.

148k – 178kSunnyvale, CAProduct MarketingOnsite5+ YOE
Apply

About the role

Responsibilities

  • Build and grow a pipeline of customer advocates in partnership with Sales and Customer Success
  • Develop compelling case studies, testimonials, and success stories
  • Manage and scale customer reference and speaker programs
  • Support customer participation in webinars, events, analyst engagements, and media opportunities
  • Drive and expand Illumio’s presence on third-party review platforms (e.g., G2, Gartner Peer Insights, marketplaces)
  • Package and promote customer stories for internal enablement and external marketing campaigns
  • Drive the strategy and execution of customer communications, including newsletters, announcements, product updates, and executive messaging
  • Partner with Product, Customer Success & Support to ensure clear, consistent messaging across the customer journey
  • Develop targeted communications to drive product adoption & engagement
  • Establish communication cadences and best practices to optimize customer engagement
  • Measure and report on the effectiveness of advocacy and communications programs

Requirements

  • 5+ years of experience in customer marketing, advocacy, or customer communications (enterprise B2B experience preferred; cybersecurity a plus)
  • Proven ability to build trusted relationships with customers and cross-functional stakeholders
  • Exceptional storytelling and writing skills across multiple formats and channels
  • Experience managing third-party review programs (e.g., G2, Gartner Peer Insights)
  • Strong organizational skills with the ability to manage multiple programs simultaneously
  • Data-driven mindset with experience measuring engagement and program impact
  • Bachelor’s degree in Marketing, Business, or related field

Skills

G2Gartner Peer InsightsCustomer AdvocacyCase StudiesTestimonialsCustomer CommunicationsNewslettersProduct UpdatesStorytellingData Analysis

Similar roles

Product Marketing jobs
Kalshi

Lifecycle Marketing Manager

Build and optimize lifecycle marketing campaigns across email, push, and in-app channels to drive activation, retention, and monetization. Requires 3-7 years of lifecycle experience and strong analytical and cross-functional skills.

150k – 215kNew York, NYProduct MarketingOn-site3+ YOESQLA/B Testing
Counsel Health

Marketing Manager, B2B

Enterprise Marketing Manager driving demand generation, lead gen campaigns, events, and sales enablement for an AI-native healthcare company. Requires 5-7+ years B2B marketing experience with 3+ years in demand/lead gen.

150k – 170kNew York, NYProduct MarketingRemote5+ YOEGoogle AdsA/B Testing
Harper

ABM Lead

Own Harper's account-based marketing motion: build targeting systems, run vertical-specific multi-channel campaigns, and drive measurable pipeline and revenue outcomes.

150k – 190kSan Francisco, CAProduct MarketingOn-site5+ YOEABMCrm Tools
Luma AI

Product Marketing Manager

Define and execute GTM strategy and product launches for Luma's multimodal AI tools targeting creators, brands, and studios. Requires 5+ years in product marketing or GTM, strong narrative skills, and experience building strategies from scratch.

150k – 185kRedwood City, CAProduct MarketingHybrid5+ YOEPositioningProduct Launches
Raspberry AI

Product Marketing Manager

Own positioning, messaging, and GTM strategy for an AI design platform serving fashion brands. Lead product launches, competitive intelligence, and sales enablement with 5+ years of B2B SaaS or AI product marketing experience.

150k – 190kNew York, NY +1Product MarketingRemote5+ YOEB2B SaaSAi Technology