Marketing Manager, B2B
Drives B2B growth through messaging experimentation, high-impact content production, and optimization of channels like LinkedIn Ads for enterprise healthcare buyers. Requires 5-7+ years in B2B marketing with analytical mindset and content expertise.
Responsibilities
- Develop and test growth messaging across campaigns using performance data.
- Produce high-impact content assets like white papers and case studies for demand generation, sales, and brand awareness.
- Own experimentation and optimization of B2B channels including LinkedIn Ads, outbound sales messaging, and media partner campaigns.
- Design and execute growth campaigns with A/B testing on messaging, creative, and audiences.
- Create sales enablement content for enterprise sales and outbound emails.
- Develop thought leadership content to position Counsel as AI-enabled primary care leader.
- Use data, insights, and analytics for compelling narratives that differentiate Counsel.
Requirements
- 5-7+ years in B2B marketing (product, growth, content, or demand gen), ideally healthcare, digital health, or enterprise SaaS.
- Experience producing high-quality marketing/sales content and executive collateral.
- Ability to translate complex technical concepts into compelling enterprise messaging.
- Analytical skills for data-driven experimentation and performance evaluation.
- Hands-on with B2B channels like LinkedIn Ads, outbound campaigns, demand gen.
- Startup mentality for fast-paced environments and building from scratch.
Nice-to-Haves
- Experience marketing AI-powered or technically complex products.
- End-to-end production of long-form assets (white papers, research reports, case studies).
- Hands-on optimizing paid social or performance channels in B2B.
Compensation & Benefits
- Competitive salary + equity.
- Comprehensive healthcare, vision + dental, 401K, Unlimited PTO, Parental Leave.
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