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Raspberry AI

Product Marketing Manager

Own positioning, messaging, and GTM strategy for an AI design platform serving fashion brands. Lead product launches, competitive intelligence, and sales enablement with 5+ years of B2B SaaS or AI product marketing experience.

150k – 190kNew York, NYSan Francisco, CAProduct MarketingRemote5+ YOE
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About the role

Responsibilities

Position & Messaging (Core Focus)

  • Develop and own core positioning and messaging framework
  • Translate complex AI capabilities into clear narratives
  • Partner with product to shape how new features are framed

Go-to-Market Strategy

  • Own GTM strategy and execution for product launches
  • Define launch tiers and success criteria
  • Build and manage cross-functional launch plans

Market & Customer Research

  • Lead ongoing market research and ICP refinement
  • Synthesize buyer insights into actionable frameworks
  • Partner with customer success

Content & Campaign Support

  • Partner with content and demand gen teams to brief, review, and approve marketing content
  • Develop thought leadership angles

Competitive Intelligence

  • Own competitive intelligence function
  • Build and maintain battlecards
  • Synthesize research into strategic recommendations

Product Launches

  • Own end-to-end product launches including go-to-market messaging, sales enablement materials, and content creation
  • Partner cross-functionally with product, sales, and design

Sales Enablement

  • Equip sales reps with localized materials, talk tracks, case studies, and competitive intelligence
  • Collaborate with sales on territory goals, messaging, and priorities
  • Attend customer-facing meetings and events when marketing presence adds value

Requirements

  • 5+ years product marketing experience, ideally at B2B SaaS or AI company
  • Proven ability to develop positioning and messaging that drives pipeline
  • Strong strategic instincts paired with ability to execute
  • Experience building GTM plans for product launches

Nice-to-Haves

  • Fashion/retail/creative tech experience

Compensation & Benefits

  • Base salary range: $150,000 – $190,000 annually
  • Performance-based bonus and equity
  • Comprehensive benefits package including health, dental, and vision insurance
  • Annual discretionary stipend for professional development
  • Annual company offsite

Skills

Product MarketingPositioning & MessagingGo-to-Market StrategyCompetitive IntelligenceSales EnablementB2B SaaSAi TechnologyMarket ResearchContent StrategyCross-Functional Collaboration

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