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Phonely

Founding Marketing Lead

Builds marketing function from scratch for early-stage voice AI startup, owning brand messaging, organic content growth, demand gen via SEO/PR/partnerships/paid, and nurture sequences to drive pipeline and conversions. Requires 5+ years experience building 0-to-1 marketing in B2B SaaS.

140k – 200kSan Francisco, CAGrowth MarketingOnsite5+ YOE
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About the role

Responsibilities

  • Brand and messaging: Define who we are and what we stand for. Own the website narrative, buyer personas, and ICP.
  • Organic growth: Build content pillars, a publishing cadence, and thought leadership across social, blog, newsletter, and events.
  • Demand generation: Layer SEO, PR, partnerships, and paid onto a strong organic base. Brief and manage an external agency for campaigns.
  • Onboarding and nurture: Build sequences for different segments of our pipeline that support conversion and retention.

Requirements

  • 5+ years of progressive marketing experience
  • A generalist: brand, content, growth, and demand gen
  • Built marketing from 0 to 1 at an early-stage company
  • Equally strong in strategy and execution — you can write the playbook and run the plays
  • Familiarity with tech or B2B SaaS; genuine curiosity about the space at minimum

Skills

SEOPrContent MarketingDemand GenerationB2B Saas MarketingBrand StrategySocial Media MarketingEmail MarketingPartnershipsPaid Advertising

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