Off-Page SEO Specialist
Own off-page SEO and GEO for a fast-growing developer tool: build backlink systems, run digital PR, and get the brand cited inside LLMs like ChatGPT and Claude. Requires 5+ years of hands-on off-page SEO at scale with developer audiences.
What You'll Do
- Own off-page SEO end to end: link building, digital PR, partnerships, guest contributions, and the relationships that produce durable authority over time.
- Own GEO: get Firecrawl cited as the answer when developers ask LLMs how to scrape the web, get LLM-ready data, or build agent infrastructure. Track citations, understand what content gets pulled, and ship a strategy that compounds.
- Build a backlink acquisition system: target lists, outreach sequences, response tracking, and the measurement to know what's actually moving DR and referral traffic.
- Run digital PR: pitch Firecrawl into the publications, newsletters, podcasts, and roundups developers actually read.
- Partner with the content team on linkable assets: original research, benchmarks, technical deep-dives, and the pieces that earn citations on their own.
- Monitor brand mentions, unlinked mentions, and competitor citations. Convert what you can. Learn from what you can't.
- Report on what's working weekly: domains acquired, citation share inside LLMs, referral traffic, share of voice on target queries.
What We're Looking For
- 5+ years in SEO with significant off-page ownership at a technical or developer-facing product
- Proven track record building backlinks at scale, running digital PR campaigns, and measuring impact (domains acquired, DR lift, referral traffic)
- Serious depth in GEO: tracking LLM citations, reverse-engineering what content gets pulled into AI Overviews and chat responses
- Experience with technical or developer audiences; understand which publications, newsletters, GitHub-adjacent properties, and dev community sites matter
- Strong outreach instincts: write pitches that get opened and replied to, build relationships with editors, maintainers, and newsletter authors
- Comfortable working solo and owning the function end to end; no agency safety net
- Data-literate: pull and analyze backlink data in Ahrefs, track citation share across LLMs, tie off-page work to signup or activation metrics
What We're NOT Looking For
- SEOs whose off-page experience is directing an agency
- Anyone using PBNs, link farms, or other black-hat tactics
- Generalists who treat off-page as a side project to on-page or technical SEO
- People who think GEO is a buzzword and traditional SEO is the only thing that matters (or vice versa)
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