Field Marketing Manager

Responsibilities

• Build event calendar from scratch, balancing trade shows, hosted events, partner events, and webinars based on business priorities and budget.
• Manage contracts, logistics, vendor relationships, booth design, and on-site execution.
• Create clear event briefs, assign responsibilities across teams, and keep complex multi-stakeholder projects on track.
• Design pre-event campaigns, audience segmentation, and post-event nurture workflows to maximize pipeline.
• Build relationships with sales leadership, partner teams, product marketing, and external vendors.

Requirements

• 4-7 years in field marketing, event marketing, or demand generation with significant events component, including at least 2 years at a B2B SaaS company.
• Data-driven decision making using pipeline data, lead quality analysis, cost-per-lead metrics, and ROI analysis.
• Experience owning full lifecycle of events from strategy and budget to logistics and post-event analysis.
• CRM and marketing automation proficiency for setting up campaigns, tracking leads, and building attribution reports.

Nice-to-Haves

• Experience at Seed > Series B startup in devtools space.
• Familiarity with webinar platforms and virtual event production.
• Experience with ABM event strategies.
• Graphic design or creative direction skills for booth and event collateral.
• Experience with public speaking or moderating panel discussions.

Compensation & Benefits

• Competitive compensation and equity.
• 20 days paid time off.
• 401k or RRSP.
• $420/mo. wellness stipend.
• 100% coverage for health, dental, vision.
• Free Ubers to/from work, free lunch/dinners, annual team offsite.