Founding Product Marketer

What you'll do

• Own go-to-market end to end. Lead the strategy and execution for a product or segment across positioning, messaging, buyer research, launch, and enablement.
• Develop the positioning and narrative. Define what each product is, who it's for, and why a brand should choose us over a legacy bank or a point solution. Tie the products into one story about growing customer lifetime value.
• Create market-making moments. Identify the launches, data, and campaigns that put Imprint in the conversation and drive differentiation, then build and run them.
• Partner across the product lifecycle. Work closely with Engineering to influence what gets built and how it's priced and packaged, then carry it through launch and into adoption.
• Enable the field. Build the decks, one-pagers, case studies, and talk tracks that our partnerships team and founders use to win.
• Own competitive intelligence. Tear down how legacy issuers and newer players position themselves, run win/loss analysis, and feed learnings back into messaging and roadmap.
• Build the proof. Partner with customers and data team to turn real results into numbers and stories the market can trust.

What we look for

• Five or more years in product marketing, ideally with time spent launching products rather than maintaining them. Fintech, payments, or enterprise B2B background helps.
• GM mentality. Think in outcomes rather than deliverables, comfortable owning a number and the plan to hit it.
• Exceptional writing and storytelling. Take something complicated and make it land in a sentence.
• Comfort as the first and only team member. Operate well with direction and white space rather than a brief and a team.
• Fluency with modern tools. Use AI to move faster on research, drafting, and competitive work.
• High standards and high velocity. Move fast and ship polished work, backed by data rather than adjectives.