Marketing Leader
Own positioning, brand, content, and demand gen strategy for an AI platform serving $10T+ in institutional assets. Work directly with founders to set messaging, visual identity, and market presence.
About the job
What You'll Do
Strategy
- Own positioning across customer segments including broker-dealers, RIAs, global banks, and fintechs
- Develop messaging frameworks, persona research, and competitive analysis
- Inform every campaign with insights from market research
Design & Brand
- Own visual identity and brand presence across the site, decks, social, and product surfaces
- Work with design teams to maintain high standards for all external materials
Content & Demand
- Translate technical capabilities into narratives for traders, advisors, compliance officers, and other ICPs
- Ship campaigns, customer case studies, launch material, and exec content that drive qualified pipeline
Field & Events
- Set strategy for industry events (Fixed Income Leadership Summit, Tiburon, FIA, SIFMA)
- Drive client dinners, salon roundtables, and product launches in NYC and key client cities
Requirements
- Built positioning and brand frameworks at a B2B company
- Written copy, briefed designers, and shipped campaigns end-to-end
- Strong taste and high bar for content, design, and storytelling
- Willingness to learn fixed income and capital markets deeply
- Founder-level ownership: drive function, propose budget, set strategy, and ship
Nice-to-Haves
- 4–8 years in marketing with exposure to product marketing or startup GTM work
- Background in financial services, capital markets, or B2B fintech infrastructure
- Portfolio of personally shipped work (positioning, copy, brand systems, campaigns)
Skills
B2B Marketing, Positioning, Brand Strategy, Content Marketing, Product Marketing, Campaign Management, Event Marketing, Copywriting, Competitive Analysis, Persona Development
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