Marketing Leader

What You'll Do

Strategy

• Own positioning across customer segments including broker-dealers, RIAs, global banks, and fintechs
• Develop messaging frameworks, persona research, and competitive analysis
• Inform every campaign with insights from market research

Design & Brand

• Own visual identity and brand presence across the site, decks, social, and product surfaces
• Work with design teams to maintain high standards for all external materials

Content & Demand

• Translate technical capabilities into narratives for traders, advisors, compliance officers, and other ICPs
• Ship campaigns, customer case studies, launch material, and exec content that drive qualified pipeline

Field & Events

• Set strategy for industry events (Fixed Income Leadership Summit, Tiburon, FIA, SIFMA)
• Drive client dinners, salon roundtables, and product launches in NYC and key client cities

Requirements

• Built positioning and brand frameworks at a B2B company
• Written copy, briefed designers, and shipped campaigns end-to-end
• Strong taste and high bar for content, design, and storytelling
• Willingness to learn fixed income and capital markets deeply
• Founder-level ownership: drive function, propose budget, set strategy, and ship

Nice-to-Haves

• 4–8 years in marketing with exposure to product marketing or startup GTM work
• Background in financial services, capital markets, or B2B fintech infrastructure
• Portfolio of personally shipped work (positioning, copy, brand systems, campaigns)