Own product positioning, launches, and sales enablement for a fast-growing CI infrastructure startup. Translate complex technical concepts into compelling customer messaging and drive GTM execution.
180k – 250k/yr
On-site5+ YOEProduct Marketing
About the role
What you’ll own
Product Positioning & Messaging
Translate technical depth into customer value and make complex infrastructure sound simple and compelling.
Partner closely with product and sales to ensure launches, demos, and decks speak the customer’s language.
Launches & GTM
Lead product launches end-to-end, which includes messaging, landing pages, emails, and sales enablement.
Define launch tiers and ensure every release has a crisp narrative and measurable impact.
Collaborate with engineering and founders on demos, blog posts, and social amplification.
Sales Enablement & Collateral
Create collateral that converts, like case studies, one-pagers, decks, and battlecards.
Build a central source of truth for customer references and success stories.
Support the sales team with concise talk tracks, objection handling, and value messaging.
Content & Thought Leadership
Translate customer problems into stories that resonate.
Write blog posts, guides, and docs that educate rather than sell, especially content that speaks to developers.
Partner with design and brand on visual storytelling that raises our aesthetic bar.
What we value
Clarity: You can make a deeply technical concept understandable without dumbing it down.
Taste: You care about quality, all the way from slide design to headline phrasing.
Curiosity: You ask good questions and listen deeply to customers.
Bias to action: You ship fast, iterate, and learn.
Collaboration: You work fluidly with founders, engineers, and designers.
Technical empathy: You don’t need to code, but you understand how developers think.
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