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BlacksmithBlacksmith

Product Marketing Manager

Own product positioning, launches, and sales enablement for a fast-growing CI infrastructure startup. Translate complex technical concepts into compelling customer messaging and drive GTM execution.

About the job

What you’ll own

Product Positioning & Messaging

  • Translate technical depth into customer value and make complex infrastructure sound simple and compelling.
  • Partner closely with product and sales to ensure launches, demos, and decks speak the customer’s language.

Launches & GTM

  • Lead product launches end-to-end, which includes messaging, landing pages, emails, and sales enablement.
  • Define launch tiers and ensure every release has a crisp narrative and measurable impact.
  • Collaborate with engineering and founders on demos, blog posts, and social amplification.

Sales Enablement & Collateral

  • Create collateral that converts, like case studies, one-pagers, decks, and battlecards.
  • Build a central source of truth for customer references and success stories.
  • Support the sales team with concise talk tracks, objection handling, and value messaging.

Content & Thought Leadership

  • Translate customer problems into stories that resonate.
  • Write blog posts, guides, and docs that educate rather than sell, especially content that speaks to developers.
  • Partner with design and brand on visual storytelling that raises our aesthetic bar.

What we value

  • Clarity: You can make a deeply technical concept understandable without dumbing it down.
  • Taste: You care about quality, all the way from slide design to headline phrasing.
  • Curiosity: You ask good questions and listen deeply to customers.
  • Bias to action: You ship fast, iterate, and learn.
  • Collaboration: You work fluidly with founders, engineers, and designers.
  • Technical empathy: You don’t need to code, but you understand how developers think.

Compensation and benefits

  • Medical, Vision, and Dental insurance.
  • Competitive base + equity.
  • Unlimited PTO.
  • Annual offsite.
  • Early-exercise stock options.
  • 12 weeks fully paid parental leave (US).

Skills

Product Marketing, Go-to-Market Strategy, Sales Enablement, Content Marketing, Product Launches, Messaging & Positioning, Case Studies, Competitive Analysis, Blog Writing, Technical Storytelling

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