Marketing Manager, Go-To-Market

What You'll Own

Launch Strategy and Planning

• Define launch strategy and target segments for every new partner launch and conversion
• Partner with GMs and the partner's marketing team to build multi-channel launch plans covering PR, lifecycle, web, affiliates, paid, and organic
• Own launch readiness and execution across all marketing surfaces
• Partner with internal stakeholders to build launch dashboards and establish goals
• Monitor and optimize early performance from 0 to 60 days post-launch

Workback Schedule and Execution Management

• Own the launch workback schedule and execution plan end to end
• Build and maintain detailed timelines across all marketing workstreams
• Track dependencies across teams (lifecycle, creative, ops, paid, data) and proactively resolve blockers
• Manage milestones and deliverables to ensure nothing falls through between launch planning and go-live
• Drive cross-functional alignment and accountability across every team that touches a launch

Lifecycle Marketing Briefing

• Brief lifecycle marketing on launch-specific email, push, and SMS campaigns in Imprint channels, providing objective, target segment, learning agenda, and requirements for each
• Brief internal channel owners on affiliates and paid for multi-channel launch campaigns
• Ensure briefs are specific enough that lifecycle, creative, and channel teams can move without ambiguity

Creative

• Brief creative to build toolkits that standardize messaging across Imprint and partner channels
• Ensure creative and messaging alignment across all launch channels
• Lead creative reviews to ensure all launch assets align to strategy and partner brand standards
• Own final creative signoff for all launch campaigns

Partner Education and Relationship

• Be the primary marketing point of contact for new partners during the launch window, before handoff to the ongoing lifecycle marketing owner
• Educate partner marketing teams on what good co-branded card marketing looks like: channel mix, messaging strategy, acquisition tactics, and journey design
• Set realistic expectations with partners on timelines, creative requirements, and campaign sequencing
• Bring a clear point of view into every partner conversation and the credibility to defend it

Co-Marketing Programs

• Develop and execute co-marketing programs with Imprint's brand and retail partners, including campaigns, content, events, and launch moments
• Collaborate with Business Development, Growth, and Product to translate partnership milestones into marketing activations
• Use performance data and partner feedback to identify what's working, diagnose gaps, and continuously improve program effectiveness

Institutional Knowledge and Standards

• Develop and maintain Imprint's marketing launch playbook, a repeatable, scalable framework that gets smarter with every launch
• Own the launch marketing knowledge base: what we've learned from every launch, what worked, what didn't, and how we improve
• Establish and enforce launch marketing standards across all new partners, ensuring consistency in cardholder experience regardless of partner size or tier
• Feed launch insights back to the lifecycle marketing team so evergreen journey design reflects what we know about early cardholder behavior

Qualifications

Required

• Demonstrated track record of owning and executing co-marketing or partner marketing programs with measurable results
• Strong understanding of GTM strategy, campaign development, and multi-channel marketing execution (PR, lifecycle, web, affiliates, paid, organic)
• Experience owning launch timelines, workback schedules, and cross-functional execution plans end to end
• Experience working cross-functionally with business development, growth, product, and creative teams
• Ability to manage multiple partner relationships and workstreams simultaneously with clarity and follow-through
• Clear, compelling communicator in writing, in presentations, and in partner-facing settings
• Data informed approach to evaluating campaign performance and optimizing programs

Nice to Have

• Experience in fintech, consumer finance, payments, or card-linked loyalty programs
• Familiarity with co-branded marketing, retail partnerships, or affiliate/channel marketing
• Experience building partner marketing functions or playbooks from the ground up
• Background in high growth startup or scale-up environments

Perks & Benefits

• Competitive compensation and equity packages
• Leading configured work computers of your choice
• Flexible paid time off
• Fully covered, high-quality healthcare, including fully covered dependent coverage
• Additional health coverage includes access to One Medical and the option to enroll in an FSA
• 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
• Access to industry-leading technology across all of our business units