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FigmaFigmaSan Francisco, CA

Manager, Software Engineering - Growth Platform

Lead and build the Growth Platform team, focusing on communication capabilities. Define the platform's vision, provide technical leadership, and partner cross-company to deliver incremental value and scale growth experiments.

258k – 376k
Hybrid7+ YOEEngineering Management

About the role

What you’ll do at Figma:

  • Build and lead the team: Hire the initial engineers for the Growth Platform’s first team. Set the team’s culture, operating rhythm, and engineering standards. Mentor engineers, create career growth opportunities, and help scale the organization as scope expands
  • Build capabilities that unlock new experiments: This isn’t about building an experimentation platform—it’s about building the product capabilities (personalized messaging, self-service publishing, cross-system integrations) that make it dramatically easier for teams across Figma to run growth experiments without engineering bottlenecks
  • Leverage AI to scale quality and speed: Explore and integrate AI-driven approaches—for brand consistency checks, visual quality validation, copy generation, and experiment governance—that allow experiment volume to grow without proportional growth in manual review
  • Provide hands-on technical leadership: Guide architecture decisions, review system designs, and make build-vs-integrate choices
  • Partner across the company: collaborate with Marketing to align on cross-channel messaging, partner with growth teams to identify platform capability needs, and work with product teams to ensure growth messaging improves rather than detracts from the end-user experience
  • Shape the platform vision: Define what to build next based on adoption, impact, and what you learn from each phase. The roadmap will evolve as we learn—you’ll be central to how it evolves

We'd love to hear from you if you have:

  • 3+ years in engineering management, with a strong track record of building and shipping application platforms
  • 7+ years of software engineering experience at the application or product tier
  • Experience driving outsized impact from small changes—say, a UI layout change that lifted growth 20%—and energized by enabling such wins at 10x scale
  • Demonstrate strategic insight to optimize impact for both longer and short term.
  • Ability to operate effectively in ambiguous environments, delivering continuous value while building toward a longer-term platform vision
  • Track record of prioritizing by impact, leveraging existing assets to accelerate, and scaling through platform-level thinking
  • Experience working cross-functionally with marketing, product, design, and data

While it’s not required, it’s an added plus if you also have:

  • Experience at a product-led growth company during a period of multi-product expansion
  • Experience building platforms that enable non-engineering teams (marketing, design, content) to run experiments or publish content independently
  • Background in personalization systems, recommendation engines, or ML-driven content selection
  • Experience integrating with customer data platforms, marketing automation systems, or building user attribute services from product usage data
  • Familiarity with using AI for quality assurance, brand consistency, or content governance at scale
  • Experience with internationalization (i18n) and localization (l10n) infrastructure

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.Annual Base Salary Range:$258,000—$376,000 USD

Skills

Application PlatformsSoftware EngineeringAIArchitecturePersonalization SystemsRecommendation EnginesMachine LearningCustomer Data PlatformsMarketing AutomationInternationalization
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