Outbound Marketing Manager

Outbound Campaign Strategy & Execution

• Own outbound pipeline generation for new ICP verticals: Fraud, Disputes & Chargebacks, AML/Compliance
• Design multi-channel outbound sequences across email, cold call, and LinkedIn
• Build and execute campaigns on behalf of BDRs and AEs — run the plays, they run the conversations
• Develop and test ICP-specific messaging, value props, and objection handling for each vertical

Rapid Experimentation & Signal Testing

• Run continuous experiments on intent signals, enrichment sources, and targeting criteria to find what converts
• A/B test email copy, subject lines, send times, call scripts, and LinkedIn messaging at volume
• Build experiment frameworks that generate statistically meaningful results fast
• Kill what doesn’t work quickly. Double down on what does.

Direct Mail (Physical & Digital)

• Design and execute direct mail campaigns to break through to hard-to-reach prospects
• Run both physical mailers (gifting, dimensional mail, executive packages) and digital direct mail plays
• Coordinate mail timing with outbound sequences for multi-touch impact
• Manage vendors, creative, and fulfillment

GTM Systems & Automation

• Wire together the outbound stack: Clay → HubSpot → Salesforce → Outreach / HeyReach / Nooks
• Build custom integrations using APIs and MCP connectors to automate enrichment, routing, and personalization workflows
• Leverage Claude and AI agents to scale research, prospect personalization, and campaign orchestration
• Own data quality and flow between systems — if something breaks in the pipeline, you fix it

Messaging & Copy

• Own outbound messaging end-to-end: write, test, and iterate on all campaign copy
• Develop persona-specific talk tracks and value narratives for each new vertical
• Build a library of tested templates, snippets, and sequences that BDRs and AEs can leverage
• Stay close to Gong calls and customer conversations to keep messaging grounded in real buyer language

Responsibilities

• Launch outbound campaigns into new ICP verticals where Oscilar has no existing playbook
• Generate BDR and AE new business meetings through outbound-sourced sequences
• Create and grow outbound qualified opportunities and pipeline
• Run 5–10 active experiments at any time across messaging, signals, and channels
• Build automations that remove manual work from the outbound process
• Partner with BDRs on daily outbound execution and follow-up workflows
• Report on outbound performance by vertical, channel, and sequence — with clear pipeline attribution

Requirements

• 3–7+ years in B2B outbound marketing, growth marketing, or demand generation
• Proven experience building outbound programs that generate qualified pipeline — not just “leads”
• Hands-on across email sequencing, cold calling workflows, and LinkedIn outreach
• Track record of launching campaigns into new markets or verticals from scratch
• Deep fluency with the modern outbound stack: Clay, Outreach, HeyReach, Nooks, Cargo, HubSpot, Salesforce
• Can connect systems via custom API endpoints and integrations — not just native connectors
• Experience using AI tools (Claude, ChatGPT, or similar) to automate research, personalization, or campaign workflows
• Comfortable with data — can write basic queries, build enrichment workflows, and debug integrations
• Default to testing, not guessing. Every campaign is an experiment with a hypothesis.
• Comfortable running multiple concurrent tests and making decisions from imperfect data
• Measure what matters: reply rates, meeting conversion, pipeline created — not vanity metrics
• Strong writer who can craft compelling cold outbound copy that gets replies
• Can develop differentiated messaging for technical and executive personas in financial services
• Tests relentlessly — you know the difference between copy that sounds good and copy that converts
• Hands-on experience designing and executing both physical and digital direct mail campaigns
• Understand how to coordinate mail with outbound sequences for maximum impact
• Have managed vendors, budgets, and fulfillment for mail programs

Nice-to-Haves

• Marketing to financial institutions, fintechs, or regulated industries
• Experience at a company in the $5M–$50M ARR scaling phase
• Built or managed AI-powered outbound workflows (AI SDRs, automated personalization, agent-based research)
• Familiarity with MCP (Model Context Protocol) connectors or building custom GTM integrations
• Background in fraud, compliance, or risk management industries