Business Systems Architect, GTM Systems

Own the GTM systems architecture

• Define and maintain the target architecture for our GTM systems ecosystem (Salesforce, HubSpot, Clay, enrichment, engagement, telephony, billing, analytics).
• Define canonical GTM systems architecture including system-of-record boundaries, key data domains, integration patterns, and architecture decision records.
• Design and build scalable, maintainable solutions for the most complex, cross-system initiatives.
• Continuously audit stack health: integration reliability, data integrity, technical debt, security posture, permissions, auditability, platform limits; drive remediation.

Set technical direction and raise the bar

• Review and guide solution designs across the Business Systems & Tools team.
• Establish and evangelize standards for integration patterns, data design, deployment practices, release governance, and documentation.
• Mentor engineers on architecture and technical decision-making through influence and expertise.

Act as the primary technical counterpart to GTM teams

• Partner with Sales, BAS, and B@W stakeholders to understand workflows, frame problems, evaluate tradeoffs, and translate needs into system designs.
• Serve as resident thought leader on GTM systems; track market trends especially in AI-driven GTM tooling and data enrichment; proactively bring new approaches and pressure-test vendor claims.
• Collaborate with Data and Product/Engineering teams on systems integration, data contracts, and data integrity.

Lead the hardest cross-system work

• Step into highest-priority or highest-risk initiatives requiring deep architectural ownership, especially spanning multiple tools, teams, or processes.
• Lead technical diligence and implementation architecture for new tools and major platform changes: define requirements, assess fit, coordinate security and integration design, guide through UAT and cutover.

Architecture & Systems Depth

• Deep expertise with Salesforce as core system of record for GTM (declarative, programmatic, integration approaches) and architectural judgment to choose right patterns based on scale, maintainability, risk, downstream data implications.
• Demonstrated experience owning architecture for a multi-tool GTM stack in B2B or SaaS: designing integrations, defining data flows, managing system dependencies at scale.
• Strong understanding of integration design patterns (APIs, middleware, event-driven flows) and implications for reliability, reporting, UX, operational support.
• Experience with marketing automation and sales engagement platforms (HubSpot strongly preferred), GTM data enrichment/orchestration tooling; Clay or similar signal-based automation a significant plus.
• Solid data literacy: defining data contracts, validating data across systems, partnering with data and analytics teams.
• Strong judgment on permissions, auditability, release risk, and data governance.

Technical Leadership

• Track record operating as staff-level or lead IC: setting technical direction, reviewing designs, raising quality without formal management authority.
• Proven ability to own ambiguous, high-stakes projects end-to-end with minimal oversight.
• Experience defining durable architecture artifacts and operating mechanisms.
• Experience running or contributing to vendor evaluations and platform migrations, including technical diligence, security, and implementation planning.

Consultative Partnership

• Strong consultative mindset: ask right questions, challenge assumptions, make tradeoffs transparent, co-create solutions in ambiguous environments.
• Proven ability to build trust with GTM leaders, represent systems thinking in cross-functional forums, translate between technical and business audiences.
• Excellent verbal and written communication skills, clear documentation, crisp design docs, skimmable updates.

Nice to Have

• Salesforce architect-track certifications (Application Architect, System Architect, Integration Architecture Designer).
• Experience with AI-driven GTM workflows (automated enrichment, outbound orchestration, conversation intelligence writing back to CRM).