Lead Industry Manager - Greater China Region

Responsibilities

• Lead and grow the scaled segment to achieve quarterly revenue, retention, and advertiser growth targets for the Greater China Region.
• Own the scaled SMB coverage model, including segmentation, service levels, account assignment, capacity planning, and operating cadence.
• Serve as a senior point of contact for Greater China agencies and channel partners; build executive relationships, align on joint business plans, and drive partner accountability.
• Develop acquisition, activation, and retention programs, including onboarding, optimization, reactivation, and seasonal initiatives.
• Implement scalable processes, playbooks, automation, standardized outreach, quality assurance, learning agendas, and escalation paths.
• Set segment goals and KPIs, analyze cohort and funnel performance, identify constraints, and prioritize actions and resource tradeoffs.
• Own forecasting, pipeline hygiene, performance reviews, risk and opportunity management, and intervention plans.
• Communicate program performance, partner health, insights, and business decisions to regional and global stakeholders.
• Collaborate with Sales Operations, Product, Marketing, Measurement, Policy, and Support to improve the advertiser experience and remove scale blockers.
• Plan and participate in local marketing and partner events to drive demand generation.
• Motivate, coach, and develop sales talent in partnership with the vendor, maintaining accountability, role clarity, ramp plans, and performance standards.
• Translate AI-generated data and performance insights into compelling narratives and actionable client strategies.
• Monitor AI and digital marketing trends and advocate for effective AI tools and practices.

Requirements

• 8+ years of professional experience in digital media sales, online advertising, or sales leadership, preferably in scaled or long-tail business segments.
• Experience with the export advertising business of the Greater China market and sales partners in the Greater China area.
• Data-driven leadership experience against aggressive goals, with a demonstrated ability to lead and inspire others.
• Experience in process management, operations management, and scaling businesses.
• Ability to derive insights from data and translate them into action plans.
• Business proficiency in Mandarin and English.
• Fluency with Salesforce, Tableau, Excel, and other sales productivity software.
• Ability to translate complex AI-generated data into clear, actionable client recommendations.
• Willingness to travel approximately 30% of the time.
• BA/BS degree required.
• Ability to work from or commute to the Singapore City office for in-person collaboration, typically two days per week.

Nice to Have

• Experience working with agencies or resellers.
• Enthusiasm for emerging AI and digital marketing trends, with a proactive approach to implementing innovative AI solutions.