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Head of Growth/Organic

Own Letaido’s organic growth from the ground up, spanning technical SEO, content, AI-assistant visibility, experimentation, and measurement. The role requires demonstrated startup growth experience, strong writing and editorial judgment, and the ability to work hands-on onsite with engineers and a small team.

About the job

Responsibilities

  • Own organic growth for Letaido end to end, including strategy, execution, content, SEO, technical foundations, and editorial standards.
  • Increase Letaido’s visibility in AI assistant citations as well as traditional search rankings.
  • Build and operate the content engine by commissioning, editing, and writing content.
  • Create and publish examples demonstrating the product’s capabilities.
  • Run experiments across newsletters, partnerships, community, and paid acquisition.
  • Instrument growth activities and evaluate performance honestly.
  • Hire and lead the growth team after establishing which roles are needed.
  • Use Letaido extensively to identify product issues and collaborate with the product team on fixes.

Requirements

  • Experience as an early growth or organic hire at a startup that subsequently scaled.
  • Demonstrated success growing organic acquisition from a standing start, with measurable results.
  • Excellent, fast writing skills and strong editorial judgment.
  • Strong understanding of technical SEO, including site architecture, indexation, and internal linking.
  • Ability to collaborate effectively with engineers.
  • Serious understanding of how AI assistants surface and cite products.
  • Willingness to own growth outcomes and metrics.
  • Willingness to work on-site with the team.

Nice to Have

  • Experience building an audience through a newsletter, following, or community.
  • Experience marketing developer tools, marketing tools, or products sold to practitioners.
  • Experience working with AI agents or LLM tooling.
  • Experience hiring and managing writers or editors.
  • Paid acquisition experience.

Compensation and Benefits

  • Ownership of the organic growth channel and autonomy to operate it.
  • Direct access to the Head of Letaido and a small, fast-moving team.
  • Access to established SEO data and tooling.
  • Annual company retreat.
  • Conference and learning budget.
  • Equipped office with lunch provided.

Skills

Organic Growth, SEO, Technical Seo, Content Marketing, Content Strategy, Editorial Writing, Site Architecture, Indexation, Internal Linking, Ai Assistants, Llm Tooling, Paid Acquisition, Newsletters, Partnerships, Community Building

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