Content Marketing Manager
Leads content marketing strategy, creation, and optimization across blogs, social media, emails, webinars, and sales materials for B2B SaaS. Requires 3+ years B2B SaaS experience, SEO expertise, and strong communication skills; bachelor's degree needed.
About the job
Key Responsibilities
- Collaborate with marketing, product, and sales teams to develop engaging, relevant content that communicates our product's value to our target audience.
- Manage our editorial calendar (maintaining consistent cadence, brand tone, messaging, content, SEO objectives, etc.), ensuring all content is published, promoted, and shared/distributed with any key stakeholders on time.
- Analyze performance data to measure content marketing strategies' effectiveness and inform future content creation.
- Identify, create, and optimize content from social media, downloadable content, case studies, presentation decks, event collateral, webinar materials, etc.
- Analyze and optimize our on-page and off-page SEO efforts (e.g., website pages, blog, backlinking, etc.).
- Maintain a strategic cadence of organic content via the blog and social media posting across all channels.
- Develop and manage the creation of materials supporting webinars and thought-leadership engagements – including topic development and creation, presentation deliverables, abstract, digital and/or physical assets, pre and post-event email or partnership promotional efforts, etc.
- Lead the creation of sales enablement materials, such as case studies, white papers, presentation decks, one-pagers, and product sheets, to support sales team efforts.
- Conduct market and competitor research to ensure our content remains compelling and relevant in the B2B SaaS industry.
- Utilize SEO best practices to increase the visibility of our content on search engines.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-4+ years of experience in content marketing within the B2B SaaS industry.
- Proven ability to create engaging content that drives brand awareness, lead generation, and customer engagement.
- Excellent understanding of SEO and experience with content management systems.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Familiarity with data analysis and using metrics to inform content strategy.
- The ability for potential travel ~10% of the time.
- Self-motivated, with the ability to work independently and manage multiple projects simultaneously.
Preferred Experience/Qualifications
- Marketing/Sales Platform experience: HubSpot, Outreach.io, Salesforce CRM, SEMRush.
- Canva or similar Adobe-graphic design products.
- Google Analytics.
- WebFlow web design/development.
- Experience with graphic design & video editing tools is a plus.
- Passion for science, chemistry, and/or artificial intelligence.
- An aptitude for statistics, mathematics.
Skills
SEO, HubSpot, Salesforce, Google Analytics, Semrush, Content Management Systems, Canva, Webflow, Outreach.Io, Adobe Creative Suite
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