Content Marketing Manager

Key Responsibilities

• Collaborate with marketing, product, and sales teams to develop engaging, relevant content that communicates our product's value to our target audience.
• Manage our editorial calendar (maintaining consistent cadence, brand tone, messaging, content, SEO objectives, etc.), ensuring all content is published, promoted, and shared/distributed with any key stakeholders on time.
• Analyze performance data to measure content marketing strategies' effectiveness and inform future content creation.
• Identify, create, and optimize content from social media, downloadable content, case studies, presentation decks, event collateral, webinar materials, etc.
• Analyze and optimize our on-page and off-page SEO efforts (e.g., website pages, blog, backlinking, etc.).
• Maintain a strategic cadence of organic content via the blog and social media posting across all channels.
• Develop and manage the creation of materials supporting webinars and thought-leadership engagements – including topic development and creation, presentation deliverables, abstract, digital and/or physical assets, pre and post-event email or partnership promotional efforts, etc.
• Lead the creation of sales enablement materials, such as case studies, white papers, presentation decks, one-pagers, and product sheets, to support sales team efforts.
• Conduct market and competitor research to ensure our content remains compelling and relevant in the B2B SaaS industry.
• Utilize SEO best practices to increase the visibility of our content on search engines.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-4+ years of experience in content marketing within the B2B SaaS industry.
• Proven ability to create engaging content that drives brand awareness, lead generation, and customer engagement.
• Excellent understanding of SEO and experience with content management systems.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Familiarity with data analysis and using metrics to inform content strategy.
• The ability for potential travel ~10% of the time.
• Self-motivated, with the ability to work independently and manage multiple projects simultaneously.

Preferred Experience/Qualifications

• Marketing/Sales Platform experience: HubSpot, Outreach.io, Salesforce CRM, SEMRush.
• Canva or similar Adobe-graphic design products.
• Google Analytics.
• WebFlow web design/development.
• Experience with graphic design & video editing tools is a plus.
• Passion for science, chemistry, and/or artificial intelligence.
• An aptitude for statistics, mathematics.