Performance Creative Producer
Creates and rapidly iterates performance video creative for social gaming campaigns, using AI tools, gameplay, creator footage, and performance data. Requires 3+ years of video or content production experience, strong short-form storytelling judgment, and familiarity with paid social platforms.
About the job
Responsibilities
- Turn rough ideas into testable videos in days.
- Develop hooks and short scripts; create videos from gameplay, creator footage, and AI-generated material.
- Use AI video, image, voice-generation, and storyboarding tools to test creative concepts.
- Produce rough cuts focused on validating core ideas quickly.
- Analyze hold rate, watch time, click-through rate, and other performance signals to guide future creative.
- Iterate on winning concepts with new hooks, creators, higher production value, and platform-native versions.
- Organize and tag the video library to identify performance patterns.
- Collaborate with User Acquisition and marketing video editors.
- Drive social media and viral content production across Meta, TikTok, Snapchat, Reddit, YouTube, and other platforms.
- Improve creative workflows and processes as the function grows.
Requirements
- 3+ years of video editing or content production experience, ideally in gaming, entertainment, or performance marketing.
- Fluency with AI tools for video, image, and voice generation.
- Experience creating video for paid social or other performance-driven channels.
- Familiarity with platform specifications for Facebook, Instagram, TikTok, Snapchat, and similar platforms.
- Ability to independently generate ideas, hooks, and scripts.
- Comfort interpreting basic performance metrics and using them to guide creative decisions.
- Strong judgment in pacing, timing, openings, and overall short-form video quality.
- Ability to manage multiple projects while maintaining speed and quality.
- Experience with sound editing, royalty-free music libraries, and basic color correction.
- Portfolio demonstrating polished work, fast-turnaround work, and work that performed well.
Nice to Have
- Understanding of casino and gaming aesthetics and player motivations.
- Experience with AI-assisted creative production.
Work Arrangement
- Fully remote or hybrid, with an option to work 2–3 days per week from offices in Miami or New York City.
Skills
Video Editing, Content Production, Ai Video Generation, Ai Image Generation, Ai Voice Generation, Storyboarding, Paid Social, TikTok, Snapchat, Youtube, Performance Analytics, Color Correction
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