Content Marketing Manager

Responsibilities

• Own Hover’s content marketing strategy across long-form and short-form content, including website pages, blogs, digital resources, thought leadership, product content, email, and campaign assets.
• Develop integrated marketing campaigns and content calendars supporting strategic initiatives, product launches, seasonal programs, and revenue goals.
• Create content for contractors and other key audiences throughout the buyer journey.
• Translate product capabilities into clear, customer-centric messaging and content in partnership with Product Marketing.
• Partner with Growth Marketing on experimentation and prioritization.
• Manage end-to-end content production, including creative briefs, stakeholder reviews, publishing, and performance measurement.
• Produce or contribute to website content, blog articles, webinars, original research and industry reports, guides, templates, and video.
• Analyze campaign and content performance to improve organic website traffic, content engagement, self-serve signups, feature utilization, and monetization.
• Stay current on content marketing, AI-assisted content creation, and B2B storytelling trends.

Requirements

• 4–6 years of experience in content marketing, campaign marketing, demand generation, or growth marketing.
• Demonstrated success developing content-driven marketing campaigns across multiple channels.
• Strong writing, editing, and storytelling skills.
• Experience managing editorial calendars and leading content production from concept through publication.
• Experience creating B2B marketing content, including blogs, content libraries, landing pages, email campaigns, and webinars.
• Strong project management skills and ability to manage multiple campaigns simultaneously.
• Experience measuring content performance and using data to improve campaign effectiveness.
• Experience collaborating cross-functionally with Product Marketing, Sales, Design, Customer Success, and Growth Marketing.
• Excellent communication skills and strong attention to detail.

Preferred Qualifications

• Experience with HubSpot or another marketing automation platform.
• Experience at a high-growth B2B SaaS company.
• Experience marketing to technical buyers or industries such as construction, insurance, real estate, or vertical SaaS.
• Familiarity with AI-assisted content creation tools and modern content workflows.
• Basic understanding of SEO best practices and organic growth.

Compensation and Benefits

• Base salary: $132,000–$163,000 annually.
• Meaningful equity.
• Medical, dental, and vision coverage for employees and dependents.
• Unlimited flexible paid time off.
• Paid parental and new-child bonding leave.
• Monthly self-care days.
• Fitness classes, meditation and mindfulness tools, virtual therapy, and family planning assistance.
• Support for management training, conferences, workshops, and certifications.