Growth Product Manager
Senior individual contributor Growth Product Manager owning the end-to-end PLG funnel (acquisition, activation, trial-to-paid conversion) for a GenAI code review product. Design and ship experiments across web, CLI, and VS Code surfaces; drive measurable improvements through data, instrumentation, and cross-functional influence.
About the job
What You Will Do
- Own the PLG funnel end to end: activation, onboarding completion, trial-to-paid conversion, and expansion across web, CLI, and VS Code.
- Identify the highest-leverage drop-off points through funnel analysis, then design and ship experiments to fix them.
- Build and run a continuous experimentation program: hypotheses, instrumentation, A/B tests, and clear readouts on what won, what lost, and why.
- Optimize across surfaces with their distinct dynamics: frictionless web signup, CLI auth and first-run experience, and VS Code install-to-active-use.
- Improve onboarding for non-primary providers (GitLab and others), where activation has historically lagged the GitHub path.
- Partner with engineering to instrument events properly so every funnel step is measurable.
- Define and own North Star and input metrics, and make the tradeoffs visible to leadership.
What You Bring
- 5 to 8 years in product management, with a meaningful stretch owning growth or PLG funnels.
- A track record of measurable funnel wins: conversion lift, activation improvement, retention gains, with the numbers to back it.
- Strong quantitative instinct: comfortable in SQL, amplitude or mixpanel class tools, and reasoning about statistical significance.
- Experimentation rigor: you design clean tests, respect sample size, and resist shipping on vibes.
- A developer-product sensibility: you understand why CLI, IDE, and web users behave differently.
- Strong written communication and the ability to drive cross-functional work without authority.
Nice to Have
- Experience with developer tools, devtools PLG, or technical audiences.
- Familiarity with bottoms-up SaaS motions and self-serve to sales-assist handoffs.
- Exposure to AI or code-adjacent products.
Skills
Product Management, Growth, Product-Led Growth, Funnel Analysis, A/B Testing, SQL, Amplitude, Mixpanel, Experimentation, Metrics Definition
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