Growth Product Manager

What You Will Do

• Own the PLG funnel end to end: activation, onboarding completion, trial-to-paid conversion, and expansion across web, CLI, and VS Code.
• Identify the highest-leverage drop-off points through funnel analysis, then design and ship experiments to fix them.
• Build and run a continuous experimentation program: hypotheses, instrumentation, A/B tests, and clear readouts on what won, what lost, and why.
• Optimize across surfaces with their distinct dynamics: frictionless web signup, CLI auth and first-run experience, and VS Code install-to-active-use.
• Improve onboarding for non-primary providers (GitLab and others), where activation has historically lagged the GitHub path.
• Partner with engineering to instrument events properly so every funnel step is measurable.
• Define and own North Star and input metrics, and make the tradeoffs visible to leadership.

What You Bring

• 5 to 8 years in product management, with a meaningful stretch owning growth or PLG funnels.
• A track record of measurable funnel wins: conversion lift, activation improvement, retention gains, with the numbers to back it.
• Strong quantitative instinct: comfortable in SQL, amplitude or mixpanel class tools, and reasoning about statistical significance.
• Experimentation rigor: you design clean tests, respect sample size, and resist shipping on vibes.
• A developer-product sensibility: you understand why CLI, IDE, and web users behave differently.
• Strong written communication and the ability to drive cross-functional work without authority.

Nice to Have

• Experience with developer tools, devtools PLG, or technical audiences.
• Familiarity with bottoms-up SaaS motions and self-serve to sales-assist handoffs.
• Exposure to AI or code-adjacent products.