Enterprise Partner Marketer

You Will

Enterprise Partner Marketing Ownership

• Own end-to-end partner marketing strategy for assigned enterprise merchants, aligned to shared goals such as acquisition, conversion lift, share of cart, and omnichannel checkout adoption.
• Act as a strategic marketing advisor to enterprise merchant stakeholders, providing recommendations across paid media, paid social, ecommerce, CRM, and in-store marketing.
• Develop annual and quarterly partner marketing plans in collaboration with Sales and Account Management, informed by performance insights and merchant priorities.

Program Strategy & Execution

• Lead the development and execution of bespoke 1:1 partner marketing programs, coordinating with Growth, CRM, Social & Partnerships, Legal, and Analytics partners.
• Ensure operational excellence across partner campaigns, including briefing, asset collection, approvals, and launch readiness.
• Apply sound judgment to balance custom enterprise needs with repeatable frameworks to improve efficiency and consistency.

Performance, Insights & Optimization

• Partner with Insights & Analytics to define success metrics, analyze campaign performance, and translate results into clear insights and optimization recommendations.
• Establish benchmarks and best practices to continuously improve partner marketing effectiveness at the enterprise level.
• Contribute to the development of enterprise-level benchmarks and best practices.

Cross-Functional Influence & Commercial Support

• Support commercial growth by contributing marketing expertise to enterprise pitches, joint business planning, and renewal conversations.
• Influence cross-functional partners without direct authority to deliver outcomes aligned to merchant and Afterpay goals.
• Represent the enterprise merchant perspective in internal discussions, helping inform improvements to partner marketing programs and processes.

You Have

• 8–12+ years of experience in marketing, partner marketing, or integrated marketing roles, with exposure to enterprise retailers or large consumer brands.
• Strong expertise across digital marketing channels, including paid media, paid social, ecommerce, and CRM/lifecycle marketing.
• Prior experience working at a retailer or consumer brand strongly preferred; agency experience a plus.
• Working knowledge of in-store marketing and omnichannel customer journeys.
• Proven ability to independently lead complex initiatives and deliver results in cross-functional environments.
• Strong analytical, communication, and stakeholder management skills.
• Bachelor's degree in marketing or a related field preferred.