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Crux

Email Marketing Manager

Builds and scales email marketing programs including nurtures, campaigns, newsletters, and ABM integrations to drive target account engagement and pipeline influence. Requires 3-5+ years B2B email experience, HubSpot expertise, and analytical optimization skills.

100k – 140kUnited StatesGrowth MarketingRemote3+ YOE
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About the role

Responsibilities

  • Own email strategy across the funnel
  • Build and optimize nurture programs across all of our different product lines
  • Translate demand gen priorities into high-performing email campaigns
  • Integrate email deeply into ABM programs for priority enterprise accounts
  • Own campaign builds, workflow creation, dynamic content, and automation logic in HubSpot
  • Maintain clean segmentation and database hygiene in partnership with Marketing Operations
  • Ensure deliverability, compliance, and operational excellence
  • Own reporting on engagement, segmentation performance, and pipeline influence
  • Build and manage a structured A/B testing roadmap (subject lines, cadence, CTAs, content formats)
  • Partner with RevOps to ensure accurate attribution and performance visibility

Requirements

  • 3 – 5+ years of B2B or financial services email marketing experience
  • Proven experience building and optimizing nurture programs in complex sales cycles
  • Strong expertise in HubSpot (workflows, segmentation, reporting, automation)
  • Experience supporting enterprise or target account marketing motions
  • Analytical mindset with demonstrated ability to translate performance data into optimization strategies
  • Experience with AI tools (ChatGPT, Claude, OpenClaw)
  • Strong execution skills with attention to detail

Compensation

  • Base salary and bonus ranging between $100,000 - $140,000
  • Competitive equity package in the form of stock options
  • Healthcare benefits, including dependent coverage

Skills

HubSpotEmail MarketingABMNurture ProgramsMarketing AutomationSegmentationA/B TestingDemand GenerationAI ToolsRevenue Operations

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