Area Sales Director, Midwest
Lead five regions of Provider Partnerships Regional Managers and Managers to scale field sales execution, develop high-performing sales leaders, drive large health system partnerships, and translate national strategy into repeatable regional results in a fast-growing healthcare nutrition company.
About the job
Build and Scale a High-Performing Field Organization
- Hire, coach, and develop Provider Partnerships Regional Managers (PPRMs) through disciplined 1:1s, talent reviews, and operating rhythms — setting and upholding a clear bar for managerial excellence, accountability, and judgment.
- Ensure consistent regional execution by holding PPRMs to shared standards across performance management, territory strategy, coaching quality, and hiring/ramp — and by driving adoption of core field systems (onboarding, playbooks, dashboards, and input metrics).
- Translate strategy into execution by converting cross-functional priorities into clear, field-ready action plans with defined KPIs, timelines, and ownership at the PPRM level.
- Pressure-test performance in the field through regular field time with PPRMs — observing coaching, reinforcing expectations, and delivering targeted, skills-based feedback.
- Support and help lead enterprise health system partnerships, collaborating with PPRMs, PPMs, and internal partners to drive adoption, expansion, and long-term success, and engaging directly with health system leadership as needed to guide strategy and unblock challenges.
- Act as the connective tissue between field and HQ, partnering closely with Enablement, Ops, Growth Strategy, Product, Clinical, and Marketing to surface patterns, remove systemic blockers, and scale what works.
- Build for scale and culture, identifying emerging leaders, owning high-bar hiring and promotion decisions, and fostering a patient-first culture that attracts and retains top talent.
What Success Looks Like
- PPRMs who consistently operate against clear performance standards and run their regions through systems, not intuition.
- Strong, predictable adoption of input metrics and territory discipline across all regions.
- Successful onboarding, adoption, and expansion of large health system partners, supported by tight coordination between field and HQ.
- Fast, high-fidelity execution of new playbooks, initiatives, and strategic rollouts.
- A deep bench of future leaders ready to step into expanded scope as Nourish scales.
- Tight feedback loops between field and the broader organization that increase speed, focus, and execution quality.
This Role Is a Great Fit If You…
- Are driven by transforming healthcare through better nutrition, with a patient-first mindset.
- Thrive as a builder in fast-scaling, ambiguous environments and enjoy creating structure.
- Are a manager-of-managers with a track record of developing strong leaders.
- Believe great performance comes from clarity, systems, and consistent execution.
- Have experience managing managers in a high-growth, field-based sales organization (healthcare strongly preferred).
- Bring exposure to large, complex health system or enterprise partnerships and are comfortable in senior-level external conversations.
- Demonstrate strong talent judgment, including hiring, promoting, and performance-managing leaders with fairness and decisiveness.
- Communicate clearly and partner cross-functionally to turn strategy into simple, repeatable execution.
Skills
Sales Leadership, Team Development, Performance Management, Healthcare Partnerships, Enterprise Sales, Cross-Functional Collaboration, Talent Acquisition, Strategic Execution, Field Sales Operations, Manager Development, Health System Engagement, Coaching And Feedback
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