Field Marketing Manager, EMEA
Owns EMEA field marketing strategy and execution across events, conferences, and account-based programs, partnering with sales to drive pipeline and customer engagement. Requires 7+ years of B2B technology marketing experience, strong event operations, analytics, and Salesforce proficiency.
About the job
Responsibilities
- Develop the EMEA field marketing strategy, aligning program investments with sales priorities, pipeline goals, and customer segments.
- Plan and execute hosted events, including executive experiences, educational events, trade shows, co-sponsored activations, and user conferences.
- Build pre-event, on-site, and post-event engagement strategies to improve attendance and sales follow-up.
- Partner with sales leadership on territory- and account-level event strategies.
- Track and report program ROI, using data to recommend field marketing investments.
- Mentor junior field marketing team members as the function grows.
Requirements
- 7+ years of field marketing or event marketing experience in B2B SaaS or B2B technology.
- Experience developing territory-level event strategies and account-based marketing motions with sales leadership and account executives.
- Ability to manage complex, multi-event portfolios across diverse program types.
- Strong strategic planning, operational execution, communication, collaboration, and presentation skills.
- Experience using event metrics and analytics to optimize programs and demonstrate ROI.
- Proficiency with CRM and marketing automation software; Salesforce required.
Nice-to-haves
- Experience at a startup or hyper-growth company, particularly in the EMEA region.
- Experience delivering in-person field events and large-scale user conferences, including flagship events with 500+ attendees.
- Experience designing and optimizing account-based marketing motions with demand generation teams.
- Marketo experience.
Skills
Field Marketing, Event Marketing, B2B SaaS, Event Planning, Account-Based Marketing, Salesforce, Marketo, CRM, Marketing Automation, Data Analytics
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