Marketing Event Lead
Leads EMEA trade shows and field marketing events end to end, managing logistics, onsite execution, lead follow-up, campaigns, budgets, and ROI reporting. Requires 3–5 years of B2B event marketing experience, strong project management skills, and fluent English.
About the job
Responsibilities
- Manage and execute tier 3 trade show logistics across EMEA, including securing opportunities, coordinating shipments, arranging stand setup, and organizing staff travel for 30+ events annually.
- Own Dandy-hosted and field events from planning through execution and performance reporting.
- Lead pre-event kickoff calls to train and prepare onsite teams.
- Manage the post-event lead lifecycle, including data entry, assigning leads to Sales, and coordinating prompt follow-up.
- Coordinate pre- and post-show email campaigns with Growth Marketing to drive stand traffic and nurture leads.
- Oversee onsite trade show operations and schedules.
- Track and reconcile event expenses against budgets.
- Recommend trade shows and sponsorship opportunities based on budget and schedule.
- Maintain event playbooks, standard operating procedures, and packing lists.
- Track and analyze trade show performance to inform future planning and ROI improvements.
- Partner with Marketing and Sales to achieve benchmarked ROI metrics.
- Support larger tier 1 and tier 2 trade shows through onsite management and event logistics.
Requirements
- 3–5 years of experience in B2B event marketing.
- Proven experience planning and managing trade shows and field events.
- Exceptional project management, organizational, and multitasking skills.
- Strong interpersonal and relationship-building skills.
- Excellent written and verbal communication skills.
- Fluent English; additional European languages are a plus.
- Passion for creating brand experiences that drive growth and loyalty.
Nice-to-haves
- Outstanding professional references.
- Experience in a high-growth B2B technology company.
- Experience with high-volume SMB B2B marketing motions.
- Positive attitude, sense of humor, and ability to have fun at work.
Benefits
- Country-specific comprehensive benefits packages for full-time employees.
- Healthcare, dental, and mental health support.
- Parental planning resources.
- Retirement savings options.
- Generous paid time off.
Skills
Event Marketing, B2B Marketing, Trade Shows, Field Marketing, Project Management, Email Marketing, Lead Management, Budget Management, Event Logistics, Performance Reporting
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