Field Marketing Manager
Leads regional B2B field marketing programs across campaigns, account-based marketing, sponsorships, and events to generate pipeline and strengthen brand awareness. The role requires 7+ years of experience, budget ownership, cross-functional collaboration, data-driven reporting, and regional travel.
About the job
Responsibilities
- Develop and execute regional field marketing programs, including campaigns, account-based marketing, and events, to drive pipeline and strengthen brand awareness.
- Own marketing pipeline generation from conception through execution and results.
- Evaluate and prioritize third-party sponsorship opportunities based on audience fit, brand visibility, and pipeline potential.
- Partner with Sales, field marketing, Demand Generation/ABM, and other stakeholders to align target account lists, build pipeline-driving campaigns, and convert engagement into qualified pipeline.
- Collaborate with Communications and Partner Marketing on messaging and co-marketing opportunities.
- Own on-site event logistics and execution, ensuring high-touch, on-brand delivery for customers, prospects, and partners.
- Track and report program and event performance, including pipeline influenced, cost per lead, and attendee quality, and continuously optimize based on data.
- Serve as the regional point of contact for field marketing strategy, keeping regional leadership and global marketing operations aligned on status and risks.
- Build toward a broader regional field marketing remit beyond events as the role and region mature.
Requirements
- 7+ years of experience in B2B field marketing, ideally in enterprise technology or SaaS, spanning campaigns and events.
- Direct ownership of a regional field marketing program and budget.
- Proven experience building and executing field marketing programs, including managing third-party sponsorship relationships, under tight timelines and fixed budgets.
- Comfortable owning a budget and making trade-off decisions to protect ROI.
- Highly organized, deadline-driven, and able to manage multiple concurrent regional programs.
- Strong collaborator who can align Sales, Demand Generation, Partner Marketing, and Communications around shared goals.
- Data-driven, with experience tracking pipeline impact and reporting results to leadership.
- Clear communication skills in English.
- Willingness to travel up to 40–50% within the region during peak event season.
Benefits
- Competitive benefits package.
- New-hire stock equity (RSUs) and employee stock purchase plan.
- Continuous career development and pathing opportunities.
- Employee-focused onboarding.
- Internal mentor and cross-departmental buddy program.
- Friendly and inclusive workplace culture.
Skills
B2B Marketing, Field Marketing, Account-Based Marketing, Demand Generation, Event Marketing, Campaign Management, Sponsorship Management, Budget Management, Pipeline Generation, Marketing Analytics, Partner Marketing, Salesforce
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