B2B Marketing Lead
Leads OpenAI’s India B2B marketing strategy and full-funnel programs across enterprise, startup, developer, and partner audiences. The role requires 10+ years of B2B or integrated marketing experience, strong India enterprise-market judgment, and the ability to work across sales-led GTM and matrixed teams.
About the job
Responsibilities
- Lead the development and execution of India B2B marketing strategy aligned with global priorities and India GTM objectives.
- Drive full-funnel B2B marketing programs across field marketing, content, customer marketing, events, executive engagement, and partner marketing.
- Partner with India GTM, Partnerships, Product Marketing, Communications, and Global Affairs teams to deliver integrated programs supporting enterprise adoption and pipeline growth.
- Translate global B2B narratives and launches into India-relevant execution across enterprise, startup, developer, and partner motions.
- Establish India marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting.
- Act as the India voice for B2B marketing, bringing market insight, customer perspective, trust signals, and local nuance into global strategy discussions.
- Build and scale foundational B2B marketing capabilities in India, with an eye toward future team growth and specialization.
Requirements
- 10+ years of experience in B2B or integrated marketing, ideally within technology, platforms, or high-growth environments.
- Proven track record building and executing B2B marketing programs supporting enterprise or partner-led GTM motions in India or similarly complex markets.
- Strong understanding of India enterprise buying dynamics, including trust, regulation, partners, SI ecosystems, and local proof points.
- Ability to operate at strategic and executional levels in fast-moving, ambiguous environments.
- Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Communications teams in a matrixed organization.
- Excellent communication, collaboration, stakeholder management, and influence skills across business, policy, product, and GTM audiences.
Nice to Have
- Experience managing teams, agencies, vendors, and regional or local partners in India.
- Experience marketing AI, developer, or highly technical products.
- Familiarity with regulated industries or trust-sensitive enterprise environments.
- Prior experience leading India, South Asia, regional, or global marketing scopes.
Compensation and Benefits
- Compensation and benefits information is not provided in the posting.
Skills
B2B Marketing, Integrated Marketing, Field Marketing, Content Marketing, Customer Marketing, Partner Marketing, Product Marketing, Event Marketing, Go-to-Market Strategy, Agency Management, Budget Management, Performance Measurement, Stakeholder Management, Ai Marketing
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