Mid Market Business Development Representative

What You’ll Accomplish

In your first 3 months:

• Ramp on Hinge Health’s product, value proposition, and Mid Market ideal customer profile, and complete onboarding for Salesforce and our sales engagement tools.
• Begin executing outbound sequences (calls, email, and LinkedIn) against a defined set of Mid Market accounts to generate discovery meetings.
• Take ownership of timely inbound and demo-request follow-up, including event and campaign-driven leads, to convert interest into qualified meetings.

In your first 6 months:

• Consistently hit or exceed monthly meeting and pipeline creation targets for the Mid Market business through multi-channel, personalized outreach.
• Partner closely with Regional Vice Presidents of Sales on account plans, discovery call creation, and smooth opportunity handoff into the sales cycle.
• Conduct account and industry research to uncover prospect nuances, tailoring your messaging to improve connection rates and meeting conversion.

In your first year:

• Become a trusted partner to Sales and Marketing in refining our Mid Market prospecting strategy, messaging, and sequencing based on what you’re seeing in the field.
• Maintain high-quality Salesforce hygiene and reliable coordination across sellers and partners to support accurate forecasting and efficient commercial execution.
• Help educate prospective clients on Hinge Health’s impact through clear, value-driven conversations and written communication that move prospects from interest to opportunity.

Who You Are

• You are goal-oriented and energized by building pipeline through disciplined, high-quality outreach and follow-up.
• You embody our Effective Communication value by being clear, concise, and responsive across calls, email, and internal stakeholders.
• You are a Learn-it-all, eager to experiment with new messaging, tools, and AI-assisted research to improve your effectiveness over time.
• You bring Hustle and Accountability, taking ownership of your targets and doing what it takes - creatively and ethically - to hit them.
• You Lead at all levels, collaborating across Sales, Marketing, and Operations to improve processes, share insights, and support team success.

Basic Qualifications

• Bachelor’s degree in business administration, marketing, or a related field, or equivalent practical experience.
• 2+ years of experience in sales, sales support, SDR, or BDR roles, with a working understanding of B2B sales processes and techniques (aligned to a P2 “Developing” professional level of 2–4 years of related experience).
• 2+ years of hands-on experience using Salesforce or a similar CRM, along with modern prospecting and sales engagement tools such as Outreach, Salesloft, LinkedIn Sales Navigator, ZoomInfo, or similar platforms.

Preferred Qualifications

• Experience prospecting into healthcare, digital health, or other complex B2B buying environments.
• Familiarity with account-based marketing and sales enablement platforms such as 6sense, Highspot, or similar tools.
• Strong research instincts using repeatable AI prompts and tools, and the ability to identify prospect nuances that increase message relevance and conversion.
• Demonstrated coachability, creativity in personalized outreach, and the ability to adapt quickly as business needs change.