Product Marketing & Commercial Enablement Manager

Core Responsibilities

Equip sellers to win

• Serve as the dedicated enablement partner for all active retailer deals and pipeline.
• Build and maintain retailer-facing sales assets including battlecards, one-pagers, objection handlers, and executive meeting prep materials.
• Develop and deliver just-in-time support for active deals: deal-specific messaging, competitive context, and talking points when sellers need them most.

Shape how the market sees Crisp

• Own the retailer segment messaging framework: value proposition, buyer personas, ICP documentation, and segment-specific positioning, updated as market and customer data evolves.
• Set the messaging brief that informs retailer-facing content produced by others, including gocrisp.com page.
• Ensure retailer messaging is consistent with the broader CPG commercial narrative.

Own competitive intelligence for the segment

• Own retailer-facing competitive positioning: battlecards, deal-specific competitive context, and objection handlers that address the competitive landscape relevant to retailer deals.
• Coordinate on cross-segment competitive themes to maintain consistency across the function.

Lead launches that land

• Drive go-to-market for product and feature launches with a retail sales motion, from positioning through sales readiness.
• Build the launch kits — messaging, talking points, one-pagers and objection handlers — that get sellers and customers excited about what's new.

How you'll use AI

• Use AI to research retail accounts and synthesize competitive intelligence: category trends, supplier collaboration priorities, and shifts in the retail technology landscape.
• Draft and personalize messaging and enablement materials at speed, then apply your own judgment to get the retail context exactly right.
• Analyze content usage and win/loss patterns to sharpen playbooks and enablement over time.
• Stay current on AI capabilities relevant to sales enablement and account intelligence, and bring the best of them to the team.

Requirements

• Collaboration: You believe the best results come from working together. You share ideas, pitch in, and elevate those around you.
• Grit: You’re curious, self-driven, and unafraid to roll up your sleeves. You get the job done even when the path isn’t clear and adapt quickly when things change.
• People: You stay close to those we serve. Listening, learning, and building what matters most.
• Feedback: You see it as fuel. You give it with care, take it with humility, and use it to level up.
• Ingenuity: You solve problems with creativity and speed. You look for ways to streamline, automate, or improve without being asked.

Nice-to-Haves

• Background in startups or large enterprises.
• Experience leveraging modern AI tools for research, content creation, competitive intelligence, and analytics.
• Familiarity with retail/CPG sales motions, buyer personas, and competitive landscapes.