Product Marketing Manager, Bridge/Stablecoins

What you’ll do

• Be a storyteller with deep empathy for the core audience, adapting communication to reach and engage them. Translate complex infrastructure concepts like stablecoin issuance, cross-border FX, and payment orchestration into clear, compelling narratives that differentiate Bridge.
• Lead with data, pairing insights with user passion to generate balanced points of view for taking products to market.
• Keep things organized by managing highly interdependent, complex projects, keeping work streams on track, and running multiple launches in parallel across product lines while coordinating across Bridge, Privy, and Stripe teams.
• Have a passion for fintech and crypto, learning how things work and explaining technical concepts to everyday people. Translate curiosity into impactful product marketing.
• Be ambitious and thrive in complexity in a fast-moving, dynamic, hyper-growth environment, operating between high-level strategy and micro-details.
• Act as a team player, collaborating with every team in the business across disciplines.

Responsibilities

• Own the end-to-end product marketing strategy for Open Issuance, Orchestration and FX, including messaging, positioning, ICP definition, sales enablement, and demand generation campaigns.
• Drive go-to-market for product expansions (new currencies, corridors, pricing improvements), ensuring GTM teams have the right positioning, playbooks, and enablement content from day one.
• Build and maintain competitive positioning in a crowded market, clearly articulating Bridge's differentiation to the right developer and customer segments.
• Lead marketing for product releases and launches across your product areas, coordinating with product, comms, content, and demand gen.
• Create and maintain sales and marketing assets (case studies, solution pages, pitch decks, one-pagers, enablement and trainings) that drive pipeline conversion.
• Act as a liaison between Bridge and Stripe product marketing to bring connectivity across the marketing strategy for both parts of the business.
• Flex into other Bridge marketing needs as they arise, supporting the broader team during peak moments.

Who you are / Minimum requirements

• 5+ years of relevant experience including B2B product marketing, marketing, product management, and management consulting.
• Ability to be agile and thrive in a fast-paced and dynamic environment.
• Experience in working in businesses that offer API-based products; fintech and crypto experience is a plus.
• Action-oriented and comfortable moving forward without clear guidelines or instructions.
• Excellent writing and communication skills with the ability to simplify complex topics for diverse audiences.
• Strong analytical skills and a data-driven mindset for decision-making.
• Strong cross-functional relationship builder at all levels of an organization.